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Activate your AdRoll Pixel

Your unique AdRoll Pixel should be placed in the footer of your website, right before the closing </body> tag. First, copy your AdRoll Pixel, then add it to your BigCommerce store by following the steps below:

  1. Log in to your BigCommerce profile.

  2. Navigate to Storefront DesignThemes.

  3. Select the Edit HTML/CSS button, which opens in a new tab.

  4. Under Panels in this Template in the left navigation, go to footer.html.

  5. Paste your AdRoll Pixel right before the closing </body> tag.

    Note: If your site does not have a </body> tag, add your pixel after the last piece of code on the page.

Enhanced conversion tracking

This script can be used to implement enhanced conversion tracking in BigCommerce stores:


Add the Script to BigCommerce

  1. Navigate to Settings.
  2. Under Advanced Settings, find "Affiliate Conversion Tracking".
  3. Paste the above script in the Conversion Tracking Code box.

Below is a list of variables that are commonly used within BigCommerce:

  • %%ORDER_AMOUNT%% - The order total in dollars/cents
  • %%ORDER_AMOUNT_IN_CENTS%% - The order total in cents
  • %%ORDER_SUBTOTAL%% - The order subtotal in dollars/cents
  • %%ORDER_SUBTOTAL_IN_CENTS%% - The order subtotal in cents
  • %%ORDER_SUBTOTAL_DISCOUNTED%% - The order subtotal in dollars/cents, minus coupons and other discounts
  • %%ORDER_SUBTOTAL_DISCOUNTED_IN_CENTS%% - The order subtotal in cents, minus coupons and other discounts
  • %%ORDER_ID%% - The order ID
  • %%ORDER_EMAIL%% - The customer's e-mail address

Click here to learn more about passing back custom variables.

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