When AdRoll is connected to BigCommerce for the first time, five out-of-the-box BigCommerce Website Audiences are automatically created to reduce the effort to set up your AdRoll account and launch your first campaign.
The default BigCommerce Website Audiences are:
- BigCommerce Order Received: tracks users who have successfully completed a purchase and reached the "Thank You" or order confirmation page.
- BigCommerce Added Product to Cart: tracks users who added a product to their cart.
- BigCommerce Viewed Shopping Cart: tracks users who viewed their cart.
- BigCommerce Viewed Checkout: tracks users who made a purchase.
- BigCommerce Viewed Product: tracks users who viewed one or more products.
These audiences are tracked through the AdRoll Pixel based on website visitor behavior and primarily serve to target users with web display and CTV advertising, or alternatively, to be excluded from your campaigns.
| BigCommerce Website Audience | Funnel State |
|---|---|
| BigCommerce Viewed Product: tracks users who viewed one or more products. |
Funnel Stage: Awareness Recommended Campaign Goal: CPM A CPM bidding strategy is generally chosen if your goal is to increase your brand awareness by putting your message in front of customers. |
| BigCommerce Viewed Shopping Cart: tracks users who viewed their cart. |
Funnel Stage: Consideration Recommended Campaign Goal: CPC A CPC bidding strategy will focus on maximizing clicks on your ads. |
| BigCommerce Added Product to Cart: tracks users who added a product to their cart. |
Funnel Stage: Conversion Recommended Campaign Goal: CPA CPA will aim to maximize conversions by having people take direct action on your site. |
| BigCommerce Viewed Checkout: tracks users who made a purchase. |
Funnel Stage: Loyalty |
| BigCommerce Order Received: tracks users who have successfully completed a purchase and reached the "Thank You" or order confirmation page. |
Who can access
BigCommerce Website Audiences are available for all AdRoll plans. Integrating your BigCommerce store with AdRoll is required.
| Your AdRoll Plan | BigCommerce Default Website Audiences |
|---|---|
| Ads Only | Included |
| Advanced | Included |
| Agency | Included |
| MAP (Legacy) | Included |
| Starter (Legacy) | Included |
| Growth (Legacy) | Included |
To find your current package, log in to AdRoll and navigate to Settings > Billing & Subscriptions > Plan & Usage.
Find BigCommerce Website Audiences in AdRoll
To find your BigCommerce Website Audiences:
- Go to Audiences > Website Audiences in the left navigation menu.
- Ensure you are on the Configuration page.
- Your audiences will be listed with the prefix BigCommerce .
- Type BigCommerce into the search bar for easier filtering, especially if you have many audiences.
Adjust Audience duration
- You can adjust how long a user stays in a BigCommerce Website Audience by adjusting the number of days under How long to keep a person in this audience? based on your sales cycle.
- Do not update the audience name or conversion audience checkbox.
- Do not update the audience logic to prevent tracking interruption.
BigCommerce Website Audience FAQ
Do I need to set up Enhanced Conversion tracking if I connect AdRoll to BigCommerce ?
When you connect AdRoll to BigCommerce your orders will be tracked automatically in AdRoll without the need to set up manual Enhanced Conversion Tracking. By integrating with BigCommerce we will track the number of sales and amount of revenue driven by AdRoll campaigns.