AdRoll Group wishes to serve ads to customers that are appealing and adhere to both our policy advertising guidelines and editorial requirements. Similarly, the landing pages and websites which customers are directed to must adhere to these policies.
Landing Page Experience
Landing pages can call attention to a particular product or service and must comply with the policy advertising guidelines. The landing page must also comply with editorial guidelines as outlined below.
Lack of brand notification
Pop-ups which disable a user from navigating a website
Websites which interferes with a users back button
Website that requires a download of a product to view the landing page
Redirecting URLs are not permitted
A “Coming Soon!” landing page – active links to pages that are under construction or blank may be grounds for disapproval.
Navigation links that are broken or lead to inactive pages
Spelling and Language
Inconsistent spelling or grammar that does not make sense
Ads which are difficult to understand or do not make sense
Symbols in ads which are confusing to the customer or restrict the understanding of the ad
Repetition of words, phrases, letters, or symbols in ads
Over-use of spacing in text
Image quality is lacking or hard to understand what the image is