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Importing Marketo Lists and Fields with the AdRoll-Marketo Connector

Once you’ve joined your AdRoll and Marketo Instance through the AdRoll-Marketo Connector, the next step is to import lists and fields from Marketo into AdRoll.

1. Navigate to your Audience tab and click Connected Audiences

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2. Click on the ellipses within the Marketo Connector box, then click Overview.

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3. Within the Marketo Connector overview page, select Import Lists. Search and select all the lists you wish to import here.

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4. Next, click Edit Syncing Fields > Add More Fields and search for the fields you want to import. Select your fields and click Done, then you’ll see a summary of your selection under the Syncing Fields on the Marketo overview page.  

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Note: Each list has multiple attributes (often columns when you’re looking in Marketo) associated with it that are unique to each Marketo Instance. When importing lists, AdRoll requires three fields - company, vertical, and title - however, we recommend importing in any field that is either going to be useful for organizing your accounts and contacts, or any field you would like to use within personalized ads.

 

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