How to create a Retargeting campaign

There are 3 ways you can start a new retargeting campaign.

Option 1 (recommended): Launch a Marketing Recipe: Retarget Website Visitors campaign.

Our retargeting recipe combines ads + email together. We recommend this because shoppers who are influenced by both ads and email are two times as likely to convert as shoppers who see ads alone!

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Option 2: Create a retargeting ad from scratch from the Home tab by clicking on Grow Your Business then clicking Create Campaign under the Create a campaign from scratch tile.

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Option 3: You can also create a retargeting ad from scratch from Social & Display tab by navigating to the Campaigns tab in the left navigation menu and clicking Social & Display Ads > Create Campaign.

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  1. Select Retargeting as your marketing goal and click Next.

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  2. Select which channels you want to run your ads to run then click Next.

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  3. Next, under Campaign Settings, you can choose your campaign schedule by clicking Edit. You can elect to start your campaign immediately upon approval or select a specific date. You can also select a specific date to end your campaign or have it run indefinitely. Click Done to move to the next step.

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  4. Next, configure your Web channel.
      • Click Edit to choose set up your bid strategy.

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      • Click Edit to configure your AdGroup.
  5. Next, configure your Facebook and Instagram channels.
      • Click Edit to choose your Facebook settings.
        • Connect your Facebook page and/or your Instagram account.

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        • Set up your bidding settings.

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      • Click Edit to configure your AdGroup.
          • Select an AdGroup name, select your bid strategy, or create a custom AdGroup schedule.

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          • Choose your target audience or Create a new one, and define your target age range if you wish.

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          • Select your ads, ad types, and ad placement. You can choose from your Ad Library, create or upload ads, or requests free ads from us!

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  6. Finally, click Edit to optimize your budget across channels.

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  7. Once you're done setting your campaign, scroll up to the top of the page and click Submit. You can also click Finish Later to save your campaign as a draft.

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  8. Congratulations! You have now created a retargeting campaign. 

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