PrestaShop allows you to customize your checkout experience and improve your conversion rate through its powerful ecosystem of modules (addons). This system makes it easy to add new features and modify your checkout, often without needing to write a single line of code. You can visit the PrestaShop to learn more about customizing your store with modules.
How does AdRoll work with Hooks & Modules?
When you connect AdRoll with PrestaShop, your store will automatically configure your store with enhanced conversion tracking.
After installing the AdRoll PrestaShop app, we will automatically create and configure a PrestaShop Web Pixel app extension. AdRoll tracks your shop's conversions through these built-in hooks to place the necessary tracking scripts in Modules, ensuring all your conversions are accurately captured.
What do I do if my store doesn't have Hooks & Modules?
No need to worry! If your store isn't yet on modules, we use a different method to track your conversions. Either way, AdRoll has you covered.