What’s New with AdRoll? A fresh look and the same trusted platform. We’ve updated the AdRoll brand to reflect how our platform has grown — smarter tools, a cleaner design, and even more ways to support your strategy.
Everything else stays the same: your campaigns, support team, pricing, and day-to-day workflow. This FAQ walks through what’s new and what to expect..
What’s changing with AdRoll?
We’ve refreshed the AdRoll brand to better reflect the connected, AI-powered platform it is today. You’ll see an updated look and feel across the product, along with new tools like the AI Assistant designed to help you work faster. Your campaigns, data, pricing, and support team remain exactly the same.
What does this mean for me?
Functionally, nothing changes in your current setup. But you now have access to smarter tools, like our AI Assistant, that streamline campaign creation, surface insights, and make reporting easier. Your account manager is here to walk you through any updates and help you take advantage of what’s new.
Is anything changing with my campaigns or pricing?
No. Your campaigns, performance data, billing, and support team remain exactly the same. This update focuses on making your experience more streamlined, not changing the foundation.
Why the change?
AdRoll has evolved into a smarter, more connected platform that supports marketers across industries, from eCommerce and B2B to media, tech, education, and beyond. This refresh brings everything under one modern brand, reflects the versatility of the platform, and makes it easier for marketers to navigate and get more from their campaigns.
What should I do next?
No action is required, but we encourage you to connect with your Account Manager or Customer Support team to explore what’s new and how to take advantage of it.