RollWorks is becoming AdRoll ABM, a change in name that brings even more power to the platform you already trust. This FAQ provides clear answers about what’s evolving so you can move forward with confidence.
General FAQs
Why are you changing the name?
We’re simplifying and strengthening our platform by uniting RollWorks under the AdRoll brand. This consolidation reflects how our solutions have grown and now work better together, bringing B2B and B2C marketers smarter tools under one connected platform.
Is RollWorks going away?
Not at all. RollWorks is simply becoming AdRoll ABM. It’s the same powerful platform you rely on, just operating under a new name within the AdRoll ecosystem.
What’s changing, what’s staying the same?
Changing:
- RollWorks is now called AdRoll ABM
- The look and feel will align with AdRoll’s branding
- You’ll see AdRoll ABM referenced across dashboards, communications, and support
Staying the same:
- The platform’s functionality, features, and UI
- Your integrations, settings, audiences, and campaigns
- Your account team and service level
Platform and Product FAQs
Is anything new coming with AdRoll ABM?
Yes! You’ll see continued product investments including:
- A redesigned Command Center UI
- Enhanced contact discovery and ICP tools
- More advanced buyer insights powered by InIQ
- Integrated Revenue Impact and Journey Analytics
Will this impact platform performance?
Not at all. In fact, platform performance is expected to improve with deeper AI integration and continued optimizations.
Will I need to update my integrations?
No. All current integrations will continue to work as expected. You don’t need to reconnect or reauthorize anything.
Do I need to take action?
No action needed. Your login, campaign data, and settings will transition seamlessly. You’ll be notified in advance of any UI or branding updates.
Contracts, Pricing, and Support FAQs
Is pricing changing?
No changes to your pricing or packaging. Your existing plan remains exactly the same.
Will I need to sign a new contract?
No, you will not need to sign a new contract. All customer agreements are contracted with our company, NextRoll, Inc., so your existing agreement remains valid and enforceable.
Will support change?
Your account will continue to be supported by the same team. You’ll also benefit from additional platform support resources, creative services, and AI assistants available across AdRoll.
Strategy and Vision FAQs
Are you still focused on B2B marketers?
Absolutely. AdRoll ABM remains purpose-built for B2B. The consolidation reflects our investment in ABM, not a departure from it.
Will this impact my campaigns or targeting?
No. Campaigns will continue to run as scheduled. Targeting, audiences, and optimizations will remain in place.
What if I want to talk to someone about the change?
We’re here for you. Your Account Manager or Customer Support team is available to answer questions and help you make the most of AdRoll ABM.