Squarespace Integration: Connect your Store to AdRoll

Our Squarespace integration will automatically create abandoned cart and conversion audience segments for you to use in your campaigns. Just follow our step-by-step instructions to get started.

Learn all the features and benefits of the Squarespace Integration here.

 

Who can access

Access to the Squarespace integration for AdRoll is available for all AdRoll packages.

Your AdRoll Plan Squarespace Integration
Ads Only Included
Advanced Included
Agency Included
MAP (Legacy) Included
Starter (Legacy) Included
Growth (Legacy) Included

To find your current package, log in to AdRoll and navigate to Settings > Billing & Subscriptions > Plan & Usage.

 

How to Connect Your Squarespace Store

Step 1: Get Your Custom Code from AdRoll

  • Click View all available integrations and select Squarespace.

  • Click Continue.

Step 2: Add the AdRoll Pixel to Your Website Footer

  • Go to the Code Injection Page in your Squarespace account.
  • Copy the pixel code below and paste it in the Footer field.
    <script data-adroll="squarespace-manual-placed-adroll-pixel" 
    type="text/javascript"> adroll_adv_id = "DEMOADVERTISABLEIKXOPF"; adroll_pix_id = "CEXCDWIJRFGBLEKZR2A6MJ"; adroll_version = "2.0"; (function(w,d,e,o,a){ w.__adroll_loaded=true; w.adroll=w.adroll||[]; w.adroll.f=["setProperties","identify","track"]; var roundtripUrl="https://s.adroll.com/j/" + adroll_adv_id +
    "/roundtrip.js"; for(a=0;a<w.adroll.f.length;a++){ w.adroll[w.adroll.f[a]]=w.adroll[w.adroll.f[a]]||
    (function(n){return function(){w.adroll.push([n,arguments])}})
    (w.adroll.f[a])};e=d.createElement("script");
    o=d.getElementsByTagName("script")[0];e.async=1;e.src=roundtripUrl;
    o.parentNode.insertBefore(e, o);})(window,document); adroll.track("pageView"); </script>

Step 3: Add the Conversion Code to Your Confirmation Page

  • Copy the conversion tracking code below and paste it in the Order Confirmation Page field.
    <script data-adroll="squarespace-adroll-conversion-page-pixel" 
    type="text/javascript"> window.adroll_order_id = "{orderId}"; window.adroll_order_total = "{orderGrandTotal}"; window.adroll_email = "{customerEmailAddress}"; </script>

Step 4: Save and Verify Your Installation

  • Save your changes, then click Check Installation below to make sure it worked.
  • You can also use the PixelPal Chrome extension to verify the connection on the website. 

 

Connect AdRoll to Squarespace if you already installed the Pixel

1. It is possible to connect your e-commerce store to AdRoll if you skip this step during account creation. 

  • You can follow Home > Your Pixel is Active > Edit Connection

  • Alternatively, you can reach out to our Customer Support team, and they will help you with the steps. 

2. If you previously installed the Pixel you must remove it, it is crucial to remove any existing pixel before connecting through the Squarespace app. The integration automatically handles pixel placement, and having duplicate pixels can lead to inaccurate tracking.

For Removal instructions, please follow the instructions in this article.

 

Troubleshooting

If you encounter issues, contact AdRoll customer support . You can verify the AdRoll pixel is firing using the AdRoll PixelPal Chrome extension .

By following these steps, you can successfully connect your Squarespace store to AdRoll and unlock a powerful suite of marketing tools to grow your business.

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