What are Contact Audiences?

Contacts are individuals that have become known to you, that is, for whom you have identifiable attributes you can use to contact them on a 1:1 basis, if you have permission, for example email address, as well as a view of the information available about those individuals.

Contact audiences can be targeted or excluded in email newsletter campaigns, including preview capabilities that give you a real time indication of audience size, before you send a newsletter campaign.

Accessing Your Contact Audiences

You can access your contact audiences within the Audiences section of the left hand navigation, by clicking on Contacts

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This will take you to your contact audience lists, including Shopify lists (for Shopify integrated customers), Pixel Web Lists, CSV Imports, and CRM lists.

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A count of total contacts within each list contains:

  • Count of total contacts
  • Date the list was created

Contact audiences may be sorted in ascending or descending order by:

  • List Name
  • Total Contacts
  • Created Date

You may also filter by List Type (Shopify, Pixel Web Lists, CSV Imports, or CRM) and search by all or part of a List Name.

Viewing All Contacts with a Contact Audience List

Clicking on a List Name will take you to the full list of contacts within that list. This will display:

  • Email Address
  • First Name
  • Last Name
  • Email Marketing Status (Subscribed, Unknown, or Unsubscribed)
  • Source
  • Date Added for the contacts within that list

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Viewing Contact Profile Details

Clicking on an individual contact's email address will take you to the Contact Profile for that individual contact. The Contact Profile displays all attributes available for that contact, including:

  • First Name
  • Last Name
  • Source
  • Date and Time Created
  • Location
  • Email Address
  • Address
  • Audiences and Segments to which the contact belongs

For Shopify integrated customers, the Contact Profile also shows you Purchase Insights for that contact, as well as, when applicable, the contact's detailed Purchases history.

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At any time, you may click Back to segment to return to the contact list view for a contact audiences list.

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