NextRoll Cookie Consent Banner FAQs

Legal Note: This is not legal advice, but rather guidelines based on the current regulatory activity in the European Union (EU), the United Kingdom (UK), Brazil (BR), and NextRoll’s services. The guidelines may change over time to reflect updated best practices. You should consult with your own counsel, privacy professionals, and/or internal resources to determine a comprehensive and appropriate cookie consent solution for your business and your marketing activities.

What is CMP? 

A consent management platform (CMP) is a tool/banner that enables a website or app to comply with critical mandates of GDPR, ePrivacy Directive and Brazilian Data Protection Law, the Lei Geral de Proteção de Dados Pessoais (“LGPD”) regarding obtaining informed consent to use tracking technologies and lawfully collect personal data. It does this by informing users about the tracking technologies and personal data processing activities involved on a digital property (website); prompting users to consent or decline; collecting and managing a record of that information, and passing the recorded preference of the user to downstream ad partners to allow those partners to recognize and honor the user’s preferences.

What is CCPA?

It is a state statute intended to enhance privacy rights and consumer protection for residents of California, United States. 

What is GDPR? 

The EU General Data Protection Regulation (GDPR) is a comprehensive privacy regulation that replaced the Data Protection Directive 95/46/EC and has been effective since May 25, 2018.

Do I need to update my consent banner manually?

No! If you are a user of the NextRoll Cookie Consent Banner then the consent banner will be automatically pushed to your website.

When did you launch the new version?   

June 24th, 2020

I see an icon on my site with the NextRoll logo on it. Why is it there?

As part of following TCF v2.0 guidelines, We have built a persistent icon that stays at the bottom of the page to enable easy access to the consent banner and its preferences to the end consumer. 

Can I remove the persistent icon?

No. At this time you cannot remove the persistent icon as it is mandatory under new IAB TCF v2.0 guidelines. 

Can I change the position of the banner? 

Not at this time. However, we are actively working on providing some customizations options

Does this new consent banner impact my campaign setup?

There should be no impact on your campaign and dashboard settings.

My business is not located in the EU. Do I still have to use the cookie consent banner? 

Below is not a legal advice. Please consult your legal officer for the best practice for your business. 

If you have more than 10% of website visitors coming from the EU then you have to comply with GDPR regulations and need to use a cookie consent banner.

My business is in the EU but I only run campaigns targeting US consumers.

Below is not a legal advice. Please consult your legal officer for the best practice for your business. 

As long as you are located in GDPR-impacted locations. You are obligated to use a cookie consent banner in order to comply with regulations. 

Who can see the NextRoll Cookie Consent Banner?

If the business using the NextRoll Cookie Consent Banner is located in the EU, then it will be visible to all website visitors.

If the business using the NextRoll Cookie Consent Banner is not located in the EU, then it will only be visible to website visitors with EU IP addresses.

What’s the size of the new cookie consent banner?

Size: 600x376 px

Is there an option to change the position of the Persistent Icon?

Yes! We are working on building a UI option to move around the persistent icon. In the meantime, the customers follow these instructions to manually move the position. 

What is IAB?

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 650 leading media companies, brands, and technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing.

What is TCF v2.0?

As per IAB Europe, “The IAB Europe Transparency and Consent Framework (TCF) is the only GDPR consent solution built by the industry for the industry, creating a true industry-standard approach”. TCF allows the advertiser to disclose their relationship with vendors present on the website or app. By disclosing the preferred vendors we are helping the advertisers obtain consent or express their asserted legitimate interest as the lawful basis for processing personal data. The overall purpose of TCFv2 is to provide website visitors with clear and effective notice of the data collection technologies, practices, and purposes for processing personal data to allow users to make informed choices and record the preferences expressed in a manner easily honored across the ad tech ecosystem via technical means. 

Was this article helpful?

We're sorry to hear that!

Please tell us why.