Hovering over your Active, Dropped, or Inactive pixel status on the homepage will show you 2 pieces of information:
- Created Date: This is the date when the pixel was first created. AdRoll creates the pixel code as part of account registration.
- Last Received: This is the time since your last pixel activity event was received.
‘In the last 15 minutes’ means, we have received at least one-pixel event in the last 15 minutes.
Last Received status intervals:
- In the last 15 minutes
- In the last 1 hour
- In the last 3 hours
- In the last 6 hours
- In the last 12 hours
- In the last 24 hours
Note: The time zone displayed will be your local timezone.