AdRoll’s content categories helps showcase your brand alongside content that your ideal customer is interested in. It’s an effective method attract new visitors who are already engaged with topics relevant to your business by placing your ads next to content that aligns with their interests.
Tips to choose your Content Categories for Web
- Think about the types of content you want to be associated with. This may be content related to your specific industry, but it may also be another topic that also interests your target audience.
- Make sure your campaign creative suits the categories you choose. It may be helpful to come up with slightly different messages for each category that you choose.
- Step into the shoes of your target audience and think about what else they might be interested in whether directly related to your brand or not.
Please keep in mind that the curated content categories you can choose from will differ if your campaign channel is Web or CTV.
Content Categories for Web Channel
When launching a Contextual Targeting Campaign for Web you can choose from the following content categories:
| Category | Subcategory |
|---|---|
| Arts & Entertainment |
|
|
Automotive |
- |
|
Business & Industry |
- |
|
Careers |
- |
|
Dating |
- |
| Education |
|
|
Family & Parenting |
- |
| Finance |
|
| Food & Drink |
|
|
Fashion & Beauty |
|
| Health & Fitness |
|
| Home & Garden |
|
|
Law, Gov't & Politics |
- |
|
News |
- |
| Pets |
- |
| Real Estate |
- |
| Retail |
- |
| Science |
- |
| Society |
- |
| Sports |
|
| Technology & Computing |
|
| Travel |
|