Third-Party ad tags are for managed accounts only.
We don’t recommend using third-party ads, because they aren’t compatible across the majority of inventory sources we offer (including Facebook and Native), and you won’t be able to take advantage of any of our future offerings around creative optimization.
Note: This ad format can't be used on social or native ad inventory.
|Supported File Types
|JPG and PNG (non-animated), GIF (up to 30 seconds, 15-20 fps, no looping)
|Up to 150KB
|Destination URL (includes UTM Parameters)
|URLs cannot lead directly to a payment processor (e.g. PayPal) or video (e.g. YouTube).
|All ads must be Secure Socket Layer (SSL) compliant. This means that all URLs contained in third party ad tag code snippets must use HTTPS. This is also applicable for all additional URLs that are loaded via redirects.
Click URL Macro
An AdRoll Click URL Macro is necessary if the system doesn't automatically detect one in the tag.
Create Third-Party Ads
Reach out to your account manager to enable this feature on your AdRoll account.
Create your Ad Tags with any of our supported vendors while ensuring that all requirements are met.
Upload the Ad Tags to your AdRoll account.
Navigate to Ads > Create > Create Third Party Ads.
Enter a name for the ad..
Select the ad size.
- Enter the final destination URL.
Copy and paste the entire ad tag code into the field labeled Third-party ad tag code. Make sure to copy the actual text, not the cell if it's in a spreadsheet.
If you have multiple ad tags to upload, select Add An Additional Tag and a new box will appear for you to repeat the process.
Add these to your campaigns like any other ad.