Third-Party ad tags are for managed accounts only.
We don’t recommend using third-party ads, because they aren’t compatible across the majority of inventory sources we offer (including Facebook and Native), and you won’t be able to take advantage of any of our future offerings around creative optimization.
A third-party ad is a snippet of JavaScript code generated from a third-party ad server in the form of an ad tag (also known as a third party ad tag). The ad tag is a digital container that allows that ads to be displayed. AdRoll collects the ad tag from you and displays the ads you’ve created from a third party. With third-party ads, there is no need to update ads in your campaigns. Any ad change on the third-party ad server will reflect on the single ad tag.
Recommended Sizes
We recommend that, at a minimum, you upload the six most popular ad sizes for each ad set to ensure optimal reach and performance.
| Type | Size |
| Medium Rectangle | 300 X 250 |
| Half Page | 300 X 600 |
| Wide Skyscraper | 160 X 600 |
| Billboard | 970 X 250 |
| Leaderboard | 728 X 90 |
| Mobile Leaderboard | 320 X 50 |
Note: This ad format can't be used on social or native ad inventory.
Format Guidelines
| Type | Size |
| Supported File |
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| File Size |
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| Destination URL |
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| Security |
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Click URL Macro
An AdRoll Click URL Macro is necessary if the system doesn't automatically detect one in the tag.
| Click Macro's |
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It's crucial to obtain instructions from the third-party tag provider regarding the placement of these click macros. The instructions should also specify whether the URL needs to be encoded or decoded. Failure to add or add them incorrectly may lead to our system being unable to track clicks. Provide the Customer Support team or your Account Manager with these instructions, and we will upload the Ads accordingly.
Create Third-Party Ads
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Reach out to your account manager to enable this feature on your AdRoll account.
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Create your Ad Tags with any of our supported vendors while ensuring that all requirements are met.
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Upload the Ad Tags to your AdRoll account.
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Navigate to Ads > Create > Create Third Party Ads.
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Enter a name for the ad.
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Select the ad size.
- Enter the destination URL.
Note: This is a required field during the upload process, however, we require that the 3rd party tag define the final landing page via the script.
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Copy and paste the entire ad tag code into the field labeled Third-party ad tag code. Make sure to copy the actual text, not the cell if it's in a spreadsheet.
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If you have multiple ad tags to upload, select Add An Additional Tag and a new box will appear for you to repeat the process.
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Submit.
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Add these to your campaigns like any other ad.
Troubleshooting
There are a few items to consider if you are experiencing issues with your Third-Party Ads:
- Make sure that your logo is on the creative image.
- The landing page must include a link to the homepage and/or site privacy policy.
- The destination URL should not redirect to a different website or redirect to a video, for example, a video on a site like Dailymotion.
- GIF Ads cannot loop endlessly or be longer than 30 seconds
- Review our Advertising Policies Guidelines to learn how you can make sure your ads and site are compliant.