CTV is available in the US, Canada and Australia
CTV campaigns are currently available exclusively to customers based in the United States, Canada, and Australia. The reach of these campaigns is restricted to these three countries.
AdRoll Connected TV (CTV) campaigns combine the storytelling power of TV with the targeting precision of display advertising to deliver high-impact video ads through streaming apps, either built-in or through devices like Roku, Apple TV, and gaming consoles. Click here for an overview of AdRoll's CTV offering.
CTV Retargeting campaigns allow you to stay top-of-mind by retargeting people who have visited your website but not completed your desired conversion action. Your website visitors will see your ads on CTV devices on our expansive network premium exchanges.
We recommend launching CTV campaigns in conjunction with other brand awareness and retargeting for Web Display.
Who can access
Access to CTV Campaigns is available for all AdRoll packages.
| Your AdRoll Plan | CTV Retargeting Campaigns |
|---|---|
| Ads Only | Included |
| MAP | Included |
| Advanced | Included |
| Agency | Included |
| Starter (Legacy) | Included |
| Growth (Legacy) | Included |
To find your current package, log in to AdRoll and navigate to Settings > Billing & Subscriptions > Plan & Usage.
Requirements to launch a CTV Campaign
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Minimum Spend:
- Min $5,000 USD per month for each campaign.
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A $165/day minimum budget is enforced for each CTV campaign.
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You cannot use Ad Credits for CTV:
- If you have Ad Credits as part of your AdRoll contract, they cannot be used towards your CTV campaign spend.
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AdRoll will bill you for the CTV Campaign spend separately from your Ad Credits.
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Geotargeting:
- Your target audience must be located in the US, Canada, or Australia.
- As an advertiser, you must be located in the US, Canada, or Australia, your location is determined by your billing address in AdRoll.
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Minimum Audience Size:
- Your target audience should consist of at least 10,000 households.
- We recommend targeting a broad audience to ensure optimal performance.
- If your budget is above $165/day you must have a sizable audience aligned with your budget.
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Ad duration:
- To start we recommend 30 seconds for optimal placement availability.
- CTV programmatic bids on specific duration placements, ensure that your ad is within 1 second above or below the desired duration to maximize your inventory pool and your ability to reach your audience and optimize your CPM. Exceeding the target ad length might cause your ad to bid on more expensive inventory, affecting how your campaign performs. AdRoll support can assist with minor ad duration adjustments.
- In addition, we also support 15, 60, 90, or 120 seconds.
- Longer duration ads will result in reduced inventory availability and potential increased CPM.
- Load the most impactful and memorable information into the first 3-6 seconds of your ad. CTV ads average about 10 seconds of focused attention from the viewer.
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Resolution:
- 1920 x 1080 for optimal placement availability.
- Some platforms may accept smaller sizes.
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Format:
- MP4.
- H.264 codec.
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Bitrate:
- Recommended: 15,000 Kbps - 30,000 Kbps.
- Minimum 2,100 Kbps.
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File Size:
- Limited to 1GB.
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Capture attention and inform the viewer in the first 3-6 seconds
- Make sure they know what your brand is and does as early as possible.
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Use a voice-over and text
- Have a clear voice informing viewers about your brand, and drive home key points by displaying them as text.
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Ensure the videos meet specific length requirements
- Videos exceeding their intended length may be bid upon in a more expensive or more limited supply bucket.
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Make sure the viewer is clear on what to do next
- Include your web address in the voiceover and as text on the screen.
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Include a CTA that directs viewers to take the desired action
- Do not include hyperlinks, as CTV ads are not clickable.
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Be consistent
- If experimenting with variations on your creative, make sure the viewer will know if they’ve seen your brand before.
Launch a CTV Retargeting Campaign
- Log in to AdRoll and go to Campaigns > Ads on the left side navigation menu.
- Click Create and select Ad Campaign.
- Select Retargeting as your marketing goal and click Next.
- Choose a clear Campaign Name to easily identify it in AdRoll reports and dashboards. We recommend using a consistent naming convention.
- Under Campaign Settings > Channel confirm your Retargeting Campaign should run on CTV and click Done to move to the next step. Learn more about our CTV offering here.
Choose a Campaign Schedule
Choose your Campaign Schedule and click Done to move to the next step
- Start immediately upon approval or select a future date/time.
- End on a specific date/time, or run indefinitely.
- Campaigns must run for a minimum of 5 consecutive days.
- If selecting a specific time of the day, it will be set in Coordinated Universal Time (UTC).
- Upon campaign submission, there will be a review period of up to 48hrs before going live.
Choose a Bidding Strategy
Under Bidding Settings > Bid Strategy you can only choose Impressions:
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Due to the nature of CTV campaigns and how users interact with it, performance cannot be measured through Clicks, CTR, or CPC. Click Data is not collected for CTV.
- Leave Target CPM blank to let BidIQ automatically maximize impressions within your budget.
- If you set a Target CPM, we suggest a target of $15 to $32 for CTV. We'll optimize for your target, but actual CPM may vary.
- We suggest skipping Advanced Options and launching your campaign with AdRoll's default settings. Learn how to customize Day Partying and Frequency Capping.
Configure your First AdGroup
By default your campaign will have one AdGroup called AdGroup 1. AdGroups are containers within your campaign to serve different ad sets to different audience segments with custom schedules, content categories and keywords. You can't set individual budgets for each AdGroup.
- Choose an AdGroup Name to easily identify it in different reports and dashboards.
- Optionally, use a Custom AdGroup Schedule if running multiple AdGroups at different times. If toggled off the AdGroup follows the general campaign schedule.
Choose your Audience
Choose the audience you want to target by selecting an existing Audience segment you already created, or creating a new one.
Select an audience of all website visitors from the last 90 days:
Choose your Web Audience Location
CTV is available in the US, Canada and Australia
CTV campaigns are currently available exclusively to customers based in the United States, Canada, and Australia. The reach of these campaigns is restricted to these three countries.
If you toggle on Locations to Automatically, we will target the best locations within the United States, Canada, and Australia.
If you toggle off Locations to Manually you can choose locations within United States, Canada, and Australia, including country, state/regions, city, or zip codes. In the example below we are targeting the United States, excluding the state of Hawaii.
Confirm your Audience Size Estimation
After selecting your audience segments and location filters, this widget will show you the estimated size of the number of households eligible to see your CTV ads. These numbers may change over time depending on how many users do we track in your selected audience and the audience duration.
You should aim for 10,000 households as a good audience size for a budget of $USD 5,000/month.
Select your Ads
Ensure your ad creative follow the technical requirements and creative best practices outlined here.
Choose your budget and Payment method
You cannot use Ad Credits for CTV Campaigns
If you have Ad Credits as part of your contract, they cannot be used towards your CTV campaigns. AdRoll will bill you for your CTV Campaign spend separately from your Ad Credits.
Enter your daily budget, billing information and click Done.
- A $165/day minimum budget is enforced for each individual CTV campaign.
- Your budget will be automatically allocated among your AdGroups by BidIQ.
Once you're done setting your campaign, scroll up to the top of the page and click Submit. You can also click Finish Later to save your campaign as a draft.
Measure the impact of your CTV campaigns
Read our CTV Overview Guide to learn what CTV reports are available to you and what metrics you should use to measure the success of CTV Campaigns.