AdRoll provides 90+ curated CTV content categories to display your ads during programming that appeals to your target audience. It's an effective way to attract new customers watching programs that align with your brand. These categories can be selected when launching a Contextual Targeting Campaign for CTV.
Some categories are country-specific. Ensure the correct location is selected to use them.
The categories available will differ between Web and CTV channels.
Contextual Categories are curated by our SSP partners, we can't provide visibility into the program titles included in each category. Our exchange partners work with publishers to catalog available titles by content category.
Reporting is not available by Content Category, instead you can report by Ads, Audience, Placements and Devices. Learn about CTV reporting here.
Tips to choose your CTV Content Categories
Think about the types of programming you want to be associated with. This may be content related to your specific industry, but it may also be another topic that also interests your target audience.
Make sure your campaign creative suits the categories you choose. It may be helpful to come up with slightly different messages for each category that you choose.
Step into the shoes of your target audience and think about what else they might be interested in whether directly related to your brand or not.
Content Categories for CTV Channel
When launching a Contextual Targeting Campaign for CTV you can choose from the following content categories: