Segment.com is a hub for all of your website data, and integrating Segment.com with AdRoll helps you import audiences to AdRoll using Segment.com data so that you can target or exclude them in your advertising campaigns.
This integration offers you a quick way to track existing Segment.com events in AdRoll without the need to manually place and reinstrument your site.
In Segment.com terminology AdRoll is a Destination, a business tool that Segment.com forwards your data to. Currently the AdRoll Destination for Segment.com only supports one connection mode: web as the device mode.
Step 1. Setup Segment.con on your site
You will need to set up Segment.com on your website before you can move forward with passing information to AdRoll. Click here to access Segment.com's documentation on getting started.
Step 2. Connect AdRoll to Segment.com
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Go to the Destinations tab of Segment.com and click the Add Destination button in the top right.
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In Categories, select Advertising and find the AdRoll widget on the right.
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Click Configure AdRoll.
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Under Select Source, select the source that you want to connect to (your production website) and Confirm Source. You'll then be taken back to the Destinations tab.
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In Settings, copy and paste your Advertiser ID (adroll_adv_id) and Pixel ID (adroll_pix_id) from your AdRoll Pixel.
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Click the AdRoll Settings toggle to activate the integration.
Step 3. Track Segment.com Events in AdRoll
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Login to AdRoll, Create a Fixed Audience and copy the AdRoll Audience ID.
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Navigate to Other Settings in Segment.com. This is where you'll map events that occur on your website to your AdRoll audience.
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In the first field, paste your Segment.com trigger event name. This name will be used in track method.
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Paste the copied AdRoll Audience ID in the second field.
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Click Add Row and repeat these steps for each additional audience you want to track.
Products Viewed and Enhanced Conversion Tracking
Segment.com has several prebuilt variables that you can use to record enhanced conversion data:
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Events with property revenue tracks to adroll_conversion_value.
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"Completed Order" events with property currency track as adroll_currency.
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"Completed Order" events with property orderId, track as order_id.
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"Viewed Product" or "Added Product" events with property id will track to product_id.
- This list is not exclusive, you can track any other label/value pair of your choosing as custom data.
Learn more about connecting AdRoll to Segment.com.