Klaviyo Integration

Alert: This feature is only available to our Ads, Marketing & Ads Plus, and Advanced Package subscribers. You can check out your plan options here.

Connect your Klaviyo account to AdRoll to import your lists and segments! These lists and segments will be available to target in your AdRoll ad campaigns.

Points to Remember

  • We will only import Klaviyo lists and segments that have been created or updated in the past year. 
  • Klaviyo lists and segments can only be used in web campaigns or imported social campaigns. They cannot be used in AdRoll Email Campaigns or in Recipes.
  • Klaviyo lists and segments cannot currently be edited in AdRoll. We will refresh them nightly to keep them up to date.
  • While you will be able to view the Klaviyo lists and segments in AdRoll, you will not be able to use the contacts to create a new list within AdRoll.
  • You need a minimum of 100 contacts in an audience to serve but we recommend larger audiences to ensure campaigns fulfill. 

How to integrate Klaviyo with AdRoll? 

  1. Navigate to the integrations page on your AdRoll dashboard


  2. Select the “Klaviyo (Audiences)” tile and press “Connect Klaviyo”.
  3. You will be prompted to log into your Klaviyo account to give AdRoll the required permissions.
  4. Press connect!

Your segments and lists will be available in both your AdRoll Web campaign setup flow as well as in the “Connected Audiences” section of your Website Audiences page.

Target your Lists and Segments in AdRoll

You are able to now target your Klaviyo lists and segments in two ways within the AdRoll platform. 

  1. Target lists and segments in AdRoll web campaigns. In this setup, you are able to target Klaviyo lists and segments in the same campaign as your AdRoll audiences for consolidated targeting.
  2. Target lists and segments within an AdRoll Recipe across the web, Meta, and Pinterest. In this recipe, you can target Klaviyo lists/segments seamlessly across the web and social in one easy setup. 
Note: This is only available for customers on Marketing & Ads+ and Advanced Package.
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