AdRoll partners with HUMAN Security, the ad-tech industry’s foremost disruptor of bot attacks, digital fraud, and abuse.
Ad fraud and Invalid Traffic (IVT) protection
- Pre-bid protection: By analyzing bid requests, HUMAN Security makes real-time predictions about the validity of the users driving individual bid requests, then provides a recommendation to bid or not bid.
- Post-bid protections: By analyzing impressions as they occur, detailed information about the quality of advertising traffic is assembled to identify IVT & SIVT. This information also feeds BidIQ to inform future bidding decisions.
Ad viewability
AdRoll is the first HUMAN Security customer to use the Viewability feature in HUMAN’s Ad Fraud Defense product. Providing the clearest view of performance using transparent viewability metrics that deliver measurable value across programmatic impressions.