What is AdRoll's attribution model?

Question

What is AdRoll's attribution model?

Answer

Our default attribution model is "Blended Last Touch Attribution with a priority on clicks". We report both click and view conversions.

You can find the active model under the Campaign Attribution tab of your dashboard > Settings.

To learn more, check out Campaign Attribution Dashboard

Was this article helpful?

We're sorry to hear that!

Please tell us why.