Legal Disclaimer
This is not legal advice, but rather guidelines based on the current regulatory activity in the European Union (EU), the United Kingdom (UK), Brazil (BR), Canada (CAD), and AdRoll’s services. The guidelines may change over time to reflect updated best practices. You should consult with your own counsel, privacy professionals, and/or internal resources to determine a comprehensive and appropriate cookie consent solution for your business and your marketing activities.
Before you start, please keep in mind that we offer you three different Cookie Consent Banner choices:
- Option 1: AdRoll's Cookie Consent Banner
- Option 2: Your existing Consent Banner
- Option 3: No Consent Banner
Do you need help deciding which option is right for you?
If you need help deciding between the different Cookie Consent Banner options visit this help center article to learn the key differences.
Why do we recommend using the AdRoll Cookie Consent Banner
AdRoll and NextRoll: what's the difference?
AdRoll is a division of NextRoll, Inc. You choose and manage the AdRoll Cookie Consent Banner from your AdRoll dashboard, but the live banner shown to your website visitors is branded under NextRoll, Inc. for legal and compliance reasons.
The AdRoll Cookie Consent Banner is the easiest choice and can be automatically implemented with just one click. This is a simple solution that does not require any additional work.
Our banner helps you comply with recent regulatory requirements for your AdRoll services and is designed to easily let your visitors know why and how cookies and other tracking technologies are used. The visitor will then have to either Allow All or Decline the tracking activity.
AdRoll's Cookie Consent Banner is compliant with the IAB’s TCF v2.2 standard.
The new TCF v2.2 functionality delivers:
- Better Transparency: We want to support consumers’ privacy preferences under GDPR and ePrivacy Directive. TCF v2.2 has updated purposes and features to help consumers understand the usage of their data on the first layer of the banner.
- Consumer Controls: Our implementation makes it easy for consumers to allow or decline cookies at any given time of their activity on the customer's website through a persistent icon.
- User Experience: The new layout and design are much more intuitive and provide a great balance between consumer choice and customer requirements.
How to implement AdRoll's Cookie Consent Banner
- Log in to your account.
- Navigate to Settings > Data Collection > Visitor Consent.
- Select the Use AdRoll's Cookie Consent Banner.
- Click Save.
Who will see my Cookie Consent Banner
The AdRoll Cookie Consent Banner will appear depending on the country where your company is based and where your website visitor are located:
| Where is your company located? | Which visitors will see it? |
|---|---|
| Outside of the EU, UK, BR, and CAD. | Only visitors with an EU, UK, BR, or Quebec IP address. Your traffic from other locations (i.e. US) will not see the Cookie Consent Banner. |
| In the EU, UK, BR, or Quebec. | All your visitors. |
Visitors that are presented with the AdRoll Cookie Consent Banner will have to either Decline All or Allow All tracking activity. If after the visitor is presented with the AdRoll Cookie Consent Banner, they navigate to another page on your website without giving consent, the visitor will continue to see the above banner until proper consent is collected.
The banner size is 600x376px on desktop. The position and size of the AdRoll banner cannot be changed.
We can't track visitors who don't grant consent
Any visitors that are presented with the banner but that do not grant consent will not be tracked by the Pixel, therefore you will not see any page views tracked in the platform for the corresponding account.
Even if the visitor clicks on one of your ads and then is taken to your website, if proper cookie consent is not provided through the banner, the pixel will not fire and as a result, we will not track the page visit associated with the ad click. This is the most common reason why you may see an ad click without any associated page views in your dashboard.
To recap, your website visitors are tracked by us only after the Pixel fires.
- If your visitor leaves your website before they accept the Cookie Consent Banner, the Pixel will not fire they will not be tracked by us.
- If a visitor accepts the Cookie Consent Banner but leaves your website before the Pixel loads, the visitor will not be tracked.
Keep in mind that not all visitors may be presented with your Cookie Consent Banner, this depends on your location and your website's traffic location. Jump to this section to learn who will be presented with the cookie consent banner.
AdRoll's Cookie Consent Banner visitor settings
When a visitor clicks the links Advertising Partners or Settings in the banner, the visitor will see a menu to customize their ad preferences. AdRoll’s compliance with IAB TCF v2.2 framework means your visitors will have more transparency in data collection and processing activities. Visitors can exercise their consent based on Purposes and/or Partners.
Customization of cookies based on Purposes:
A visitor may also customize the cookies permitted based on the specific purpose of the cookie. For example, if a visitor does not want to allow a cookie to be dropped for the purpose of “creating a personalized content profile” but will allow cookies for the purpose of “selecting basic ads” then a visitor can object to the Legitimate Interest basis of collection for “creating a personalized content profile” and decline to grant consent for this purpose under the “Purpose and Features” tab of the tool. When that occurs, all partners who collect personal data for the purposes of creating a personalized content profile will either: no longer drop cookies or limit the tracking cookies dropped so as to not exercise this purpose.
Persistent Icon
The AdRoll's Cookie Consent Banner comes with a persistent icon that allows visitors to modify their consent preferences at any given time of their activity on your website.
Visitors can click on the persistent icon to:
- Change the consent settings to Allow or Decline the tracking activity.
- Customize their consent for specific purposes and features.
- Customize their consent by allowing selected partners.
Change the Persistent Icon's placement
As part of following the TCF v2.2 guidelines for the AdRoll Cookie Consent Banner, the NextRoll persistent icon is located at the bottom right corner of your website near the footer of the page to enable easy access to the consent banner and its preferences to the end consumer. You cannot remove the persistent icon as it is mandatory under the new IAB TCF v2.2 guidelines.
You may need to scroll to the bottom of your browser window to find the persistent icon as pictured below.
If this location is unsuitable for you, you may use CSS to reposition the persistent icon. The icon is wrapped in a <div> element with the id value of nextroll_consent_persistent_icon
Below are some examples to reposition the Persistent Icon:
Example 1. Keep the icon in the bottom right corner, but raise it 40 pixels from the bottom of the page.
#nextroll_consent_persistent_icon {
bottom: 40px;
}
Example 2: Keep the icon in the bottom right corner, but move it 40 pixels from the right edge of the page.
#nextroll_consent_persistent_icon {
right: 40px;
}
Example 3: Move the icon to the bottom left corner of the page.
#nextroll_consent_persistent_icon {
left: 0;
right: auto;
}
Example 4: Center-align the icon at the bottom of the page:
#nextroll_consent_persistent_icon {
position: relative;
text-align: center;
}
You can add these styles to your website’s existing CSS files or you can add them directly to your web page. Note that if you add it to your webpage HTML, you’ll need to wrap it in the <style> tag for the browser to apply it correctly.
Example 5:
<style>
#nextroll_consent_persistent_icon {
right: 0;
}
</style>
Custom CSS
The AdRoll banner doesn’t support custom CSS or any other custom changes at this time.
The AdRoll banner gathers consent for our cookie, our exchange partners through which we display your ads, and measurement and fraud tools such as HUMAN Security. If you have other tracking tools on your site, especially those that use cookies, you may need to find an alternative banner that can cover consent for those tools.
Languages supported
Our banner is available in the following languages based on your visitors' browser:
- English
- Dutch
- French
- German
- Italian
- Portuguese
- Spanish
Frequently Asked Questions
For frequently asked questions, check out our AdRoll's Cookie Consent Banner FAQs.