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AdRoll API Overview

What is the AdRoll API?

The AdRoll API allows you to automate common tasks that you usually do through the AdRoll dashboard. You can also use the API to integrate AdRoll into your existing workflows.

What can I do with the AdRoll API?

Most functionality found in the AdRoll dashboard is available via the API. For example, you could write a script that bulk imports your ad creative into AdRoll or automatically add new emails to a CRM segment once a week. 

The AdRoll API is divided into several services, each with it’s own specialty.

CRUD API

The CRUD API provides most of the functionality found in the AdRoll dashboard. This API allows you to manage campaigns, advertisements, pixels, and more.

Reporting API

The Reporting API provides data useful for generating your own reports. It includes data on segments, deliveries, and more.

Audience API

The Audience API allows you to create and update CRM segments.

AdRoll SQL

AdRoll SQL sends your AdRoll performance (impressions, clicks, conversions) into a database that you host. This allows you to include this data as part of your ETL pipeline.

How do I get started?

Check out the Getting Started Guide on our Developer site.

You can also access your AdRoll performance data using AdRoll SQL.

Where can I get help?

For API questions, you can contact the API team.

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