The AdRoll API allows you to automate tasks that you usually do through the AdRoll dashboard. You can also integrate the AdRoll API into your existing workflows.
Most functionality found in the AdRoll dashboard is available via the API. For example, you could write a script that bulk imports your ad creative into AdRoll or automatically add new emails to a CRM segment once a week.
The CRUD API provides most of the functionality found in the AdRoll dashboard. This API allows you to manage campaigns, advertisements, pixels, and more.
The Reporting API provides data useful for generating your own reports. It includes data on segments, deliveries, and more.
The Audience API allows you to create and update CRM segments.
AdRoll SQL sends your AdRoll performance (impressions, clicks, conversions) into a database that you host. This allows you to include this data as part of your ETL pipeline.
Check out the Getting Started Guide on our Developer site.
You can also access your AdRoll performance data using AdRoll SQL.
Contact the team
For API questions, contact the API team.