What can be measured by an external analytics platform?
By tagging your destination URLs and using an analytics tool, you can track visitors who click your display ads, as well as their actions on your website after the initial click. View-throughs can also be measured as assisted conversions by most analytics tools.
How do I tag my links with campaign tracking codes?
Web analytics tools such as Google Analytics, KISSMetrics, Mixpanel, IBM Digital Analytics (Coremetrics) and Adobe (Omniture) SiteCatalyst can read campaign tracking parameters appended to marketing URLs. The analytics tools use your parameters to group and measure website traffic from your marketing campaigns.
Tracking AdRoll campaigns with Google Analytics
Click here for detailed help with setting up campaign tracking through Google Analytics.
Tracking AdRoll campaigns with IBM Digital Analytics (Coremetrics)
IBM Digital Analytics (Coremetrics) implementations usually use the cm_mmc variable. Using the cm_mmc variable, the campaign tag provides four pieces of data, delimited by the value “-_-”. Check with your analytics specialists to determine the proper way to set up campaign tracking for AdRoll using Coremetrics.
Tracking AdRoll campaigns with Adobe SiteCatalyst
SiteCatalyst implementations are customized for each client, and campaign tracking codes for each implementation vary. You should reference your SiteCatalyst Solution Design document and your analytics specialists to determine the proper way to tag links so that the SiteCatalyst campaign variables are populated.