Miva Merchant

To activate your AdRoll Pixel:

  1. Log in to your Miva Merchant Store Admin.
  2. On the left side column, select the link with your store’s name on it.
  3. Select the Global Footer Tab.
  4. Insert your AdRoll Pixel in the Global Footer.

Enhanced conversion tracking

Assuming that default store variables have not been altered (consult your developer), you can use the following code to dynamically track order values.

To implement the script:

  1. Log in to your Miva Merchant Store Admin.
  2. Select “Pages” on the left hand column.
  3. Search “INVC” to find your Invoice template, and select Edit.
  4. On the following page, scroll to the bottom and place the custom conversion code as well as the custom conversion audience. Make sure to copy and paste the exact code and place before the closing </body> tag.
    • Note: You'll need to reach out to AdRoll Customer Support or your AdRoll Account Manager to create this custom conversion audience. 
  5. After you’ve inputted the code, select Update.


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