Understanding Sales Tax on Ad Spend: AdRoll


Digital advertising has become an essential component of marketing strategies for businesses worldwide. As a result, advertisers frequently work with advertising platforms and networks to reach their target audiences effectively. One important aspect that often gets overlooked is the sales tax implications of these advertising expenditures. AdRoll is a leading player in the digital advertising industry, and in compliance with the most up-to-date tax law, imposes sales tax on Ad Spend in certain countries and US states. In this article, we will delve into the details of these tax policies and where they apply.

Sales Tax on Ad Spend - A Global and US Overview


  1. South Africa
  2. Russia
  3. Serbia
  4. Malaysia
  5. Switzerland

US State:

  1. Hawaii

This list outlines the regions where sales tax is applicable to Ad Spend.

Accessing Tax ID Information

AdRoll maintains transparency by making the tax ID information accessible through the PDF versions of the invoices. This documentation is a valuable resource for businesses aiming to uphold accurate financial records and adhere to local tax regulations.

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