Viewing AdRoll marketing metrics in TapClicks
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Select AdRoll from the TapClicks Integration Services Dashboard and click Connect.
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Add your AdRoll account by entering your AdRoll login credentials.
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Access your Account Settings by clicking your username in the top-right corner of the page.
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Enable the checkbox Enable HTTP Digest API?
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Save and copy the auto-generated API key.
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Enter your username and password.
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Select a specific AdRoll account and a client to associate the account with.
AdRoll metrics available in TapClicks
You can view any of the following metrics that are available for your AdRoll campaigns:
- Spend
- Clicks
- Impressions
- Total conversions
- Click-through conversions (CTC)
- View-through conversions (VTC)
- Adjusted total conversions
- Adjusted CTC
- Adjusted VTC
- Attributed revenue
- Attributed click-through revenue
- Attributed view-through revenue
- Campaign name
- Budget
- Ad name
- Ad type
- Ad size
- Ad format
- Ad status