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The AdRoll IntentMap™

What data does the IntentMap™ use?

AdRoll looks at signals from over 1.2 billion digital profiles every day. The IntentMap™ data set is one of the largest intent-based data sets available. Prospecting taps into this intent data to find potential customers who not only look like your current customers, but also act like them.

Here are some examples of the types of data the IntentMap™ can use when you opt in:

  • Advertiser domain

  • Visitors’ browsing and shopping activity on the advertiser site

  • Vertical category of the advertiser site

  • Geography via IP addresses (in the U.S., this includes zip codes).

Note: The IntentMap™ only uses data from opted-in websites.

What happens when I opt in?

Once opted in, AdRoll uses intent signals from your site visitors and other opted-in advertisers' site visitors. This creates a segment of new users that act like your existing customers and are likely to be interested in your products. 

How does AdRoll protect my audiences?

AdRoll doesn't transfer cookies or reveal your campaign performance to other advertisers. AdRoll Prospecting analyzes digital profiles individually across sites. We don't offer competitor targeting or website-level segments.

From a privacy perspective, what data about my site visitors does AdRoll collect?

AdRoll collects the same information for Prospecting as we do for Retargeting. This includes the content that your visitor views, the date and time that she visits, the products she purchases, and location information associated with the IP addresses.

Prospecting doesn't use explicit personal information such as name, phone number, physical address, or date of birth. 

Can I opt back out?

You can opt out at any time. If you opt out, AdRoll will no longer contribute your information to the data set.

Note: You must be opted in to run any Prospecting campaigns. If you opt out while running a Prospecting campaign, your campaign will be paused until you opt in.

 

I’m an agency. Can I opt in on my client's behalf?

Yes. You must have login access to the client’s AdRoll campaigns in order to opt in to Prospecting.

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