Wat is dayparting?
Dayparting is een campagnetool waarmee u meer controle krijgt over het moment waarop uw bezoekers uw advertenties zien. U kunt dayparting gebruiken om specifieke dagen te selecteren waarop u uw advertenties wilt laten vertonen (of niet vertonen), of specifieke tijdstippen van de dag.
Dayparting beïnvloedt de campagne in zijn geheel en kan niet enkel toegepast worden op specifieke advertentiegroepen.
Hoe stel ik dayparting in?
Dayparting cannot be set up on your dashboard. Please consult your Account Manager or the Customer Delight team for help with this.
Wanneer is het nuttig?
Dayparting is nuttig wanneer u weet dat uw advertenties een grotere impact hebben op bepaalde dagen van de week of bepaalde tijdstippen van de dag.
For example, your pizza parlor has noticed that you sell more pizzas during the weekend. You also notice that your business picks up in the afternoon and evening (for lunch and dinner), but mornings are slow.
Dayparting gebruiken om uw verkoop te stimuleren
1. Focus your efforts on when people are looking. Start a campaign that offers "One topping free!" during peak times for lunch, dinner, and the weekend. You know that people are hungry for pizzas during lunch and dinner, so offer a promotion when you know that people are looking to ensure that they order from you.
2. Grow traffic when business is slow. Your parlor is lonely during weekdays. Start a campaign that offers "$5 Weekday Pizzas!" at lunch and dinner Monday–Thursday. Offer a promotion that entices new customers during the week at times where you know that pizza is popular.
3. Break into breakfast. You're plenty busy during lunch and dinner, but your breakfast offering needs a little help. Start a campaign that promotes "Free Coffee with your Breakfast Sandwich!" in the morning. This takes advantage of your robust afternoon and evening traffic to increase awareness and customers for breakfast.