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La tarification d'AdRoll en bref :

You pay for ad space and we retain a small percentage for serving your ad.


À quoi est destiné mon argent ?

You pay for your ads to be served. The campaign budget you set lets us know the target amount you want to spend daily per campaign. Your total spend is the cost of buying ad space to deliver your ads. This is called dynamic CPM pricing.


Combien coûtent les impressions ?

Ad space is bought and sold through virtual auction and prices fluctuate depending on demand. The more advertisers vying for a particular impression, the higher the cost will be. Our job is to determine where your money will be most effective; we bid to win the highest quality inventory at the lowest possible price.

Your CPM on a web campaign will be much lower than on Facebook. Once your campaign begins serving, check for CPM (or cost per thousand impressions) over a particular date range to see the average cost within that period.

Découvrez-en plus sur la façon dont nous estimons quand placer une enchère et à quel montant.


Pourquoi ne pas facturer par clic (CPC) ou conversion (CPA) ?

Advertisers often ask us if we price by CPC or CPA. The short answer is that we price dynamically based on CPM so that costs reflect the true value of the inventory we buy for you. We want to drive clicks that matter.


À combien doit s'élever mon budget ?

There are two variables in campaign spend: the budget you set and the size of your audience. The more people you need to reach, the larger your budget should be to avoid limiting campaign performance.

Découvrez nos recommandations en matière de budget.

If spend is consistently hitting your weekly budget, that's an indication that your campaign has room to grow. Increase your budget in increments until you've found that happy spot where you're spending your budget the majority of the time, but not all of the time.

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