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AdRoll for WooCommerce

AdRoll has a plugin that makes it easy to connect your WooCommerce store to your AdRoll account.


  • The plugin places the AdRoll pixel - no need to place any code on your site.
  • We automatically create a cart segment and a checkout segment, so you can set up a cart abandonment campaign in a flash
  • Track the number of sales and amount of revenue driven by the AdRoll campaign using an automatically-created conversion segment that passes back exact conversion values


  1. Sign up for an AdRoll account at https://app.adroll.com/onboarding/register. Upon signup, AdRoll will check the URL you entered for a WooCommerce store.
  2. Click on “Connect with WooCommerce” and authorize AdRoll to connect with your store. 
  3. Click on “Install WordPress Plugin” and install the plugin - the install button is at the bottom of the page.
  4. IMPORTANT: once you’re redirected to the plugin page, click on the “Activate Plugin” link. 

  5. Your WooCommerce Store is now connected! The cart, checkout, and conversion segments are already created and ready for you to target.
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