AdRoll does not have a minimum spend requirement. However, in order to properly optimize your campaign, you will need to allow a minimum daily budget of $3. Your budget represents the maximum authorized spend per week. Spend is influenced by the following factors:
- The number of users you're targeting (size of your audience): Targeting large user lists increases your advertising reach and helps you get in front of more potential customers.
Variedad de tamaños de anuncio: Cargar distintos anuncios en las campañas web le permitirá asegurar espacio de inventario premium. AdRoll recomienda utilizar como mínimo tres tamaños de anuncio (300×250, 728×90 y 160×600 son los más habituales).
The amount you bid for each ad placement: AdRoll has algorithms that evaluate each user based on their level of intent, the inventory available, and seasonal factors.