Social Ads

Advertising on Facebook and Instagram allows you to be where your shoppers are spending a lot of time. Social ads can be still image or carousel ads. We offer a number of placements for your ads including Facebook Desktop, Facebook Mobile, Facebook News Feed, Right Hand Side, Facebook Audience Network, and Instagram.

Single-Image Ads

Single-image ads are the most common format on Facebook and Instagram. They consist of a single file, an image with less than 20% text, one landing page, and a call-to-action. These ads types also require descriptive text, which includes a title, description, link description, and display link. We recommend using these ads along with your web ads to ensure cross-channel reach.

Carousel ads let you showcase up to 5 images within a single ad, and each image can have its own link. Use carousel ads to display multiple products or tell a story about your brand through images.

At AdRoll, we make it easy for you to reach shoppers on Facebook and Instagram with a single creative, optimized for every placement across the two sites.

Facebook

Facebook_Ad.png

Instagram

Instagram_Ad.png

 

Format Guidelines

Tipos y tamaños de archivo admitidos

1:1 aspect ratio, 600x600 or 1200x1200
1.91:1 aspect ratio, 600x315, 1200x628, or greater
JPG, PNG (non-animated), and GIF (up to 30 seconds, 15-20fps, no looping)

File Size

recommended maximum is 150KB

Ad Copy

  • Título (requerido): se recomienda hasta 25 caracteres, incluidos espacios
  • Descripción (requerida): se recomienda hasta 125 caracteres, incluidos espacios
  • URL de destino con parámetros UTM (requerida): hasta 1024 caracteres, sin direcciones URL de redireccionamiento y no puede llevar directamente a un procesador de pagos (por ej., PayPal) o de vídeo (por ej., YouTube)
  • Descripción de vínculo (opcional): hasta 25 caracteres
  • Vínculo de visualización (opcional): hasta 1024 caracteres
  • Llamada a la acción (opcional): por defecto “Más información”

Additional Considerations

  • Facebook permite en estos campos una longitud mayor que la que recomendamos, pero, si se supera lo recomendado, es posible que el texto aparezca truncado cuando se muestre como un anuncio.
  • Characters such as @ > # $ % ^ & () < are not permitted in your text
  • La URL de visualización es la forma en que aparecerá la dirección URL en el anuncio. Se extrae automáticamente a partir del nombre de perfil que indicó cuando llevó a cabo el registro en AdRoll. Para editarlo, en el panel de control vaya a Configuración > Perfiles de anunciantes.
  • Asegúrese de que no más del 20% de la imagen sea texto.

Carousel Ads

Facebook carousel ads let you showcase up to five images within a single ad, and each image can have its own link. Use carousel ads to display multiple products or tell a story about your brand through images.

To create carousel ads, please contact your Account Manager or the Customer Support Team (support@adroll.com or via Live Chats). 

Sizes 

Facebook 460x460
Instagram 600x600

 

Facebook

Facebook_Carousel.png

Instagram

Instagram_Carousel.png

SocialAds-FacebookCarouselMobileAds.gif

SocialAds-InstaCarouselMobileAds.gif

Video Ads

Video ads on Facebook and Instagram are out-stream video ads, which means they appear outside of any streaming content, similar to standard display ads.

Your ads can appear in the following Facebook placements:

  • Newsfeed
  • Mobile Newsfeed
  • Instagram
  • Facebook Audience Network

Facebook

SocialAds-FacebookVideoMobileAds.gif

Instagram

SocialAds-InstaVideoMobileAds.gif

Format Guidelines

Supported File Types & Codecs

  • MP4 recommended. MOV also supported.
  • H.264 Video Codec is required.

File Size

  • Up to 1GB

Ad Copy

  • Título (requerido): se recomienda hasta 25 caracteres, incluidos espacios
  • Descripción (requerida): se recomienda hasta 125 caracteres, incluidos espacios
  • URL de destino con parámetros UTM (requerida): hasta 1024 caracteres, sin direcciones URL de redireccionamiento y no puede llevar directamente a un procesador de pagos (por ej., PayPal) o de vídeo (por ej., YouTube)
  • Llamada a la acción (requerida): por defecto “Más información”
  • Descripción de vínculo (opcional): se recomienda hasta 25 caracteres, incluidos espacios
  • Vínculo de visualización (opcional): hasta 1024 caracteres

Length and Aspect Ratio

  • Recommended Length: Less than 30 seconds
  • Min Length: 1 second
  • Max Length: 2 minutes (120 seconds)
  • Aspect Ratio: 16:9 or 1:1
  • (Video) Pixel Aspect Ratio: 1:1 (or 1)

Additional Considerations

  • Sonido de vídeo: recomendado
  • Miniatura: predeterminado al primer fotograma y se puede editar
  • Autoplay is dependent on the user’s Facebook settings
  • Note: Videos over 60 seconds cannot run on Instagram placements
  • Use esta herramienta para verificar si su anuncio de vídeo cumple nuestros requisitos.
  • Facebook permite que los campos anteriores tengan más longitud que la recomendada, pero si es así, es posible que el texto aparezca truncado cuando se muestre como un anuncio.
  • Characters such as @ > # $ % ^ & () < are not permitted in your text
  • La URL de visualización es la forma en que aparecerá la dirección URL en el anuncio. Se extrae automáticamente a partir del nombre de perfil que indicó cuando llevó a cabo el registro en AdRoll. Para editarlo, en el panel de control vaya a Configuración > Perfiles de anunciantes.

Best Practices

Your first-party data is the key to engaging your visitors on one of the largest ad inventory sources on the web. As a leading Facebook partner, here are tips to help you get more from your campaigns.

  • Test different ads: Change fonts, colors, images, and calls to action to find what works best. Test ads by changing one aspect per test, such as CTA, and run the ad for about 10,000 impressions.
  • Rotate ads: Keep your ads fresh by switching ads every two to three weeks. The rotation window may vary depending on your frequency caps and the number of users in your user list.
  • Test promotions: Promote products, offer a discount, or promote a loyalty programs to drive additional social engagement and sales.
  • Choose colors wisely: Choose images and colors that look vivid against Facebook’s blue and white.
  • Test landing pages: Use landing pages from different stages of your sales funnel to see which lead to more conversions.
  • Social ads show up as “Sponsored” posts on timelines. Users can interact with those ads and you can see their responses by using Ad Permalinks. View the ad as a post to check responses and reactions.

Find your Ad Permalink:

  1. Navigate to the Campaigns tab.
  2. Click on the Social Campaign and select the Columns > Customize columns.
  3. Select the Ad Permalink option and Save.

Note: Want to update existing ads based on the recommendations above? 

Learn more about your Ads Tab for instructions on bulk editing ads to make these changes faster. 

Create Static Ads

Learn how to create static ads here.

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