1. AdRoll Help Center
  2. Integrations
  3. Connected Ad Channels

Managing your Connected Ad Channels in AdRoll

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Connected ads enable you to connect your Facebook and Instagram, TikTok, Pinterest, Google Ads, Snapchat, Amazon Ads, Microsoft Ads, Linkedin Ads, and X Ads (formerly Twitter) advertising accounts to the AdRoll platform to enable a holistic view of all your marketing efforts within one interface. Once channels are connected to our platform, you can view and measure your campaign performance side-by-side. You can also seamlessly import your ads data from your channels into the AdRoll interface from the past 12 months.

How does it work?

Getting connected to your ad channels is very straightforward, please follow these four steps for easy integration:

Important: AdRoll will only bill for the web spend (campaign launched on AdRoll). All Social and Google Ads spend is billed directly by the respective channels.
    1. Click on the “Integrations” button located in the bottom left corner of your dashboard.
      MAP_NoAttribution.png
    2. Click the card for the ad account you’d like to connect and click “Connect”.
    3. From there, a popup appears that prompts you to log into your social business manager/ads manager account with your admin credentials.
      ConnectPinterest.png
Note: You can only select an ad account that uses the same currency as your AdRoll account (e.g. if your AdRoll account uses USD, you can only select USD ad accounts). If your FB ad account for example uses EU and AdRoll uses USD, we will not be able to integrate your account due to currency differences.

Once you connect successfully, your campaigns will be automatically added to the AdRoll platform where you will be able to view your connected social campaigns alongside your AdRoll campaigns.

Note: Initially your campaign data will take 24 hours to import but after that, it will be updated on an hourly basis.

Navigating your Connected Social Campaigns

Note: Imported social campaigns will carry one year of historical data into the AdRoll dashboard and we only import campaigns that have spent in the past year. Additionally, all ads and audiences imported with social campaigns will live in our ads library and can be used in any other campaign for that channel.

You will find all your imported campaigns and metrics under the Ads tab of the dashboard. 

Key Features

  • You can create Ad Campaigns on the Web and Social in Recipes
  • You can filter the data by Channel.

  • You can pause, edit or view your connected social campaigns directly on the channel site.
    edit pause view.png

What can be edited in a Connected Campaign? 

Note: Only Meta, TikTok, and Pinterest campaigns can be edited.
    Facebook & Instagram Pinterest TikTok Google Ads

Campaign

 Campaign Objective View Only View Only View Only NA
Campaign Budget true.png true.png Set at AdGroup Level NA

Ad Group

 Ad Group Budget true.png NA true.png NA
Ad Group Budget Limit true.png true.png NA NA
Bid Strategy true.png true.png View Only (TikTok Restriction) NA
Optimization Strategy Goal true.png NA View Only (TikTok Restriction) NA
Strategy Goal Amount true.png true.png true.png NA
Scheduling End Date Only End Date Only End Date Only NA
DayParting NA NA View Only (AdRoll Restriction) NA
Adding New Ad Groups true.png true.png true.png NA

Targeting

 Audience Selection true.png true.png true.png NA
Audience Geo true.png true.png true.png NA
Audience Age true.png View Only View Only NA
Audience Gender View Only View Only View Only NA
Audience Language View Only View Only View Only NA
Audience Devices NA View Only View Only NA
Interest Targeting true.png true.png true.png NA
Keyword Targeting NA View Only (AdRoll Restriction) NA NA

Ad Creative

 Ad Placement true.png true.png View Only (TikTok Restriction) NA
Ad Selection true.png true.png true.png NA
Ad Creative View Only View Only View Only NA

 

Alert : For Ad Creative, it is not possible to edit the imported ads, but you can create new ads for all three social channels and add them to the campaigns on AdRoll.

How to edit a Connected Social Campaign?

  1.  Hover over a campaign, click on the three ellipses symbol, and select Edit. or you can click on the campaign name and select the Edit button present in the top right corner. 
    edit pause view.png
  2. This is what the edit campaign page looks like. 
    CA_7.png
  3. You can view your applied campaign settings along with the Ad Categories.
    CA_8.png
  4. You will be able to make edits at the Adgroup level as well.
    CA_9.png
  5. Select ads, and you will have the option to duplicate or add a new ad set. 

Viewing Campaign Performance

By connecting your marketing channels, you will have a holistic view of your campaign performance- display, social, and search across all channels. You also have the option to export data into Excel reports to continue the analysis or images to use in presentations.

Using Meta, Pinterest, and TikTok in Cross Channel Attribution add-on

Meta, Pinterest, and TikTok can also be used in our Cross Channel Attribution offering. 

Learn how to enable these integrations for CCA. 

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