Create a Contact List

How to import a list of contacts

    1. On your left-hand column of the dashboard click Contacts under the  Audiences section.

    2. Click “Create a New List”.
      Screenshot 1.png
    3. You can drag and drop your .csv or click Select your file and select the CSV file you want to upload. Once you've chosen the CSV file you want to add to your contact list, click Next.

Important: Email addresses are required in your CSV file. If the email address column is not mapped then you will be prevented from completing your upload.
Note: There are no limits on the number of emails you can upload in your CSV file. You can also append custom fields to the contacts you upload to AdRoll. These could be traits about the contact collected in form submissions.
  • From here you will decide whether to create a new list, add to an existing list, or add to your unsubscribe list by clicking on the Select an audience drop-down.

    Note: If you select Create New List, you will have the option to rename your list.

  • Map the AdRoll fields to match the column label. If your label doesn't match any of the default fields, you can create a custom field by typing it out in the search box and clicking Create New Field.

  • In the review screen, you can make last-minute changes or click Complete Import when you're finished.

    Congratulations! You have successfully uploaded your contacts.

Data types

You can append custom fields to the contacts you upload to AdRoll. These can be traits about the contact collected in form submissions or any value you attributed to your contacts such as loyalty number, VIP status, or anything else.

When creating a custom field in AdRoll you must specify its data type. The data type serves two purposes:

  1. To help you keep your data clean by validating the data that you upload to AdRoll against the specified data type and
  2. To harness the power of your custom fields as criteria when building lists.
Data Type Description Example value
String Any sequence of characters including spaces and punctuation. It represents plain text

This is a string.

So am I

Numeric Any numeric value with or without a decimal point



Boolean The boolean data type can only represent two values: true or false



Date Any date-time value



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