Marketing Recipes: Attract New Visitors

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Find new customers outside of your network and introduce them to your brand.


Consistent brand awareness across channels can increase your revenue by up to 33%! Our Attract New Visitors recipe includes:

  • Lookalike Ads across the web and social platforms
  • Contextual Ads across the web

How it Works

Brand Awareness campaigns focus on driving potential prospects for your business. Our recipe offers two types of campaigns to help drive new visitors to your website:

  1. Lookalike Targeting: A lookalike campaign will help you drive traffic to your website by targeting digital profiles all over the web and social platforms who are similar to those of your existing customers.
  2. Contextual Targeting: AdRoll’s contextual targeting option helps you get new site visitors by showcasing your brand alongside content that your ideal customer is interested in.

You only need 1 thing to get started:

  • Your website connected to AdRoll, which enables us to track your website visitors.

How to use Attract New Visitors recipe

  1. From the homepage, click the Grow Your Business tab at the top and select the Attract New Visitors under the Follow a Marketing Recipe section.


    You can also launch the Attract New Visitors recipe by navigating to
    the Recipes tab from the left navigation menu and clicking Follow Recipe.


  2. Review the overview modal on how it works, recipe requirements, and a quick video tutorial.


  3. Give your recipe a name.


  4. Enter the recipe workflow builder.


  5. Begin to create your recipe by setting up your (1) Lookalike campaign across web and social platforms and (2) contextual ads across the web.


    Note: you are not required to set up all channels, but consistent brand awareness across channels can increase your revenue by up to 33%!
  6. Click Save and Exit.


  7. Review your Attract New Visitors recipe performance on the homepage under the Analyze Your Performance tab or from your Recipes tab.

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