Cross-Channel Performance Dashboard

The AdRoll Cross-Channel Performance Dashboard gives you a holistic view of your online marketing activities and their effects on your conversion and revenue metrics.

Utilizing UTMs (urchin tracking modules), AdRoll is able to identify and deduplicate the conversion and revenue numbers coming from each individual channel.


The Cross-Channel Performance Dashboard has a lot of features that make it discoverable, helpful, and easy to use.

  • Insights Tiles: Insights tiles highlight key campaign performance at a glance for each metric: Conversion, Revenue, and AOV. These help you have a pulse on what's working and what's not before you drill down to the channel and campaign data. You can now dive deeper into these metrics, identify optimization opportunities, and check the whole picture of your performance by clicking on the ‘More Insights’ button.
  • Conversion data: There are three tabs of data that drills into each of your channel's influence on conversion. These included attributed conversions, assisted conversions, and pathways.

The Attributed tab will show conversion and revenue that are credited to each channel and campaign based on the attribution model selected at the top of the dashboard.


The Assisted tab will help paint a more holistic picture of a channel's attribution influence by displaying the number of conversions (as well as the coinciding revenue) for converters that the channel served ads to, but did not receive the attribution credit based on the selected attribution model.


The Pathways tab can be used to help tell a fuller story of a channel's conversion influence by displaying ads interactions from the same channels prior to conversion. In other words, you'll. be able to see shared conversion paths which can be vital in determining how channels work best when paired together as well as which channels influence additional conversions even when they may not receive the attribution credit.


  • Visual approach to data: Data is easy to read and understand by using a visual approach to your data. It's easy to understand what's happening across your entire marketing stack, by channel, and by campaign at a glance. Metric deltas quickly identify the increase or decrease in your key metrics over time by channel and campaign.


  • Campaign level data granularity: Drill down further into your channel level data to get valuable insight into the performance of each individual campaign within each channel. Use this data to help determine what is working and what is not within a certain channel, helping optimize performance.


  • Link to AdRoll campaign: Have a change you want to make in your AdRoll campaigns after seeing the data in the Cross-Channel Performance dashboard? Link directly from the dashboard to your campaigns to make editing quick and easy.


  • UTM Link Builder: Don’t see one of your channels in this dashboard? Use our AdRoll UTM link builder to help get the data flowing into the dashboard. At the top right of the dashboard click the Create UTM button to bring up our UTM Builder assistant.


How it works

Utilizing the data we gather via our onsite pixel, UTM-tagged marketing channels are captured and brought together into a unified reporting dashboard.



To get started, take a look at the first three filters and determine if the defaults are what you need. If not, change these filters to manipulate the data using your preferred conversion segment, attribution model, and time range.


With these filters in place, you are now ready to start digging into the data and insights across all tracked channels in your marketing stack!

To get started

  1. Connect AdRoll to your site by installing the AdRoll Pixel.
  2. Create a conversion segment.
  3. Add UTMs on your landing page URLs. You can use our UTM link builder.


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