Facebook & Instagram Video Ads Format Guidelines

Newsfeed

• MP4 recommended. MOV also supported

• H.264 Video Codec is required

• Up to 1GB

• Title (required): Up to 25 characters recommended, including spaces
• Description (required): Up to 125 characters recommended, including spaces
• Destination URL w/UTM Params (required): Up to 1024 characters, no redirecting URLs and cannot lead directly to a payment processor (e.g. PayPal) or video (e.g. YouTube)
• Call-to-Action (required): Defaults to “Learn More”
• Link Description (optional): Up to 25 characters recommended, including spaces
• Display Link (optional): Up to 1024 characters

• Recommended Length: Less than 30 seconds
• Min Length: 1 second
• Max Length: 2 minutes (120 seconds)
• Aspect Ratio: 16:9, 1:1, 4:5, or 9:16
• (Video) Pixel Aspect Ratio: 1:1 (or 1)

• Video Sound: Recommended
• Thumbnail: Defaults to the first frame, and can be edited
• Autoplay is dependent on the user’s Facebook settings
• Note: Videos over 60 seconds cannot run on Instagram placements
• Use this tool to verify if your video ad meets our requirements.
• Facebook allows the above fields to be longer than recommended but if longer than recommended, the text may be truncated when displayed as an ad.
• Characters such as @ > # $ % ^ & () < are not permitted in your text
• Your display URL is how your URL will appear on your ad. It automatically pulls from the profile name you entered when signing up with AdRoll. To edit, on your dashboard check Settings > Advertiser Profiles.