CTV Ad duration
- To start we recommend 30 seconds for optimal placement availability.
- CTV programmatic bids on specific duration placements, ensure that your ad is within 1 second above or below the desired duration to maximize your inventory pool and your ability to reach your audience and optimize your CPM. Exceeding the target ad length might cause your ad to bid on more expensive inventory, affecting how your campaign performs. AdRoll support can assist with minor ad duration adjustments.
- In addition, we also support 6, 15, 60, 90, or 120 seconds.
- Longer duration ads will result in reduced inventory availability and potential increased CPM.
- Load the most impactful and memorable information into the first 3-6 seconds of your ad. CTV ads average about 10 seconds of focused attention from the viewer.
CTV Ad Resolution
- 1920 x 1080 for optimal placement availability.
- Some platforms may accept smaller sizes.
CTV Ad Format
- MP4.
- H.264 codec.
CTV Ad Bitrate
- Recommended: 15,000 Kbps - 30,000 Kbps.
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Minimum 2,100 Kbps.
CTV Ad File Size
- Limited to 1GB.
Creative Best Practices
Click here to explore our detailed guide on the best practices for creating effective CTV. This comprehensive resource is designed to help you navigate the intricacies of CTV creative strategies, ensuring that your campaigns resonate with your target audience and achieve optimal results. Whether you are new to CTV advertising or looking to refine your existing strategies, our guide offers valuable insights and actionable tips to enhance your creative approach.