Marketing Recipe: Retarget Website Visitors

Create retargeting campaigns across ads and email to turn browsers into customers by following the Retarget Website Visitors Marketing Recipe.

 

Features

Shoppers who are influenced by both ads and email are two times as likely to convert as shoppers who see ads alone!

Our website retargeting recipe includes:

  • Web Ads
  • Social Ads
  • Automated Emails

How it works

When a visitor bounces from your website, AdRoll triggers automated emails and launches display ads reminding them of your brand. Pairing ads and email together gives browsers the gentle nudge they need to turn into customers.

You only need 1 thing to get started:

  • Your Shopify website connected to AdRoll via our integration, which enables us to track your website visitors and target visitors who browsed your website but have not yet added-to-cart or made a purchase.

How to use retargeting recipe

  1. After completing onboarding and integrating your Shopify website, navigate to your homepage and select the Grow Your Business tab at the top.

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  2. From there, navigate to the Follow a Marketing Recipe section and select the Retarget Website Visitors card.

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  3. Review the overview modal on how it works, recipe requirements and a quick video tutorial.

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  4. Give your Website Retargeting recipe a name.

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  5. Enter the recipe workflow builder.

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  6. Begin to create your recipe by setting up your (1) Web & Social Ads and (2) Automated Email sequence.

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    Note: you are not required to set up all channels, but shoppers who are influenced by both ads and email are two times as likely to convert as shoppers who see ads alone!
  7. Click Save and Exit.

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  8. Congrats, you have successfully set up your cross-channel retargeting recipe! 🎉

    Review your Retarget Website Visitors recipe performance on the homepage under the Analyze Your Performance tab!

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