Minority-owned Badges

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As an AdRoll or RollWorks customer (both divisions of NextRoll Inc.) you can use the Minority-owned Badges to tell your customers about the identity of your business if you are based in the US or Canada and self-identify as Asian-owned, Black-owned, LatinX-owned, LGBTQ+ owned, Native American-owned, or Women-owned.

Note: Self-identification is fully optional.

How it works

By enabling the Minority-owned Badges for your ads and/or email templates, you will be able to showcase the selected badge(s) in your ads or emails. 

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The badge will contain a link to this Help Center article to provide more information to the visitor.

How to add a Minority-owned Badge to your ads

  1. Go to left navigation menu and click Ad Library.

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  2. Click on Create and select Create Dynamic Ad from the drop-down.

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  3. Under Web Dynamic Product Ads, click on the Theme drop-down and select a Badge-eligible Theme. You will see a Screen_Shot_2021-05-25_at_4.19.45_PM.png symbol next to any Badge-eligible theme.

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  4. Click Accept to agree to the terms of service.

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  5. Click on Business Badge drop-down and select the Badge you want to add.

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  6. When you're finished, scroll to the bottom of the page and click Create.

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How to add a Minority-owned Badge to email templates

You can add a Minority-owned Badge to any new or existing email templates. 

To configure or edit the design of your email content:

  1. Click on Design Email and select how you want to build your email. If you are editing an existing email, click Edit Email Design.

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  2. Drag the Badges icon from the Content panel in the right and drop it in the email editor and click on the Select a Minority-Owned Badge button. 

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  3. Click Accept to agree to the terms of service.

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  4. Click on one of the Badges, and click on the Select Badge button.

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  5. You can adjust the size of the badge by switching off the Auto width toggle in the right panel options and dragging the slider to your desired size %.

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  6. You can change the badge by clicking on it in the editor and then click the Select a Minority-Owned Badge button in the right panel.

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  7. To save and leave the email editor, click Next.

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Reporting improper usage of a Minority-owned Badge

If you have reason to believe that a business has incorrectly self-identified, please contact us at support@nextroll.com with your concern and we will work in good faith to resolve the issue.

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