Mailchimp Setup Guide: How to Connect and Tag

Mailchimp is a marketing automation platform and email marketing service. This article will show you how to connect Mailchimp to AdRoll’s Advanced Tracking solution, and how to tag campaigns and emails. Tagging a channel gives you the power to deeply analyze the value of your ads through Advanced Tracking’s Dashboard.

How to Connect Mailchimp

There are two ways to add Mailchimp as a marketing channel:

  1. In the Advanced Tracking setup, select Mailchimp from the list of marketing channels.
  2. In the AdRoll Advanced Tracking dashboard, go to the Tags page and click “+ Add a new Channel”. From there select Mailchimp from the list of marketing channels.


After you add Mailchimp as a channel, you can Connect by signing in with your LinkedIn account. This connection powers Advanced Tracking’s spend-related metrics.

How to Tag Mailchimp

Mailchimp supports tracking email clicks via Manual Tags (easiest + recommended). You can Tag this channel by going to the Cross Channel Attribution > Tags page and clicking on the Mailchimp logo.

Create Manual Tags (easiest)

Create your custom tag by filling in the campaign, adgroup, ad/content detail in order to track your ad or content specific touchpoints.

  1. Enter campaign, adset, and ad details to create a list of tags.
  2. Copy and paste your tags at the ad level in Mailchimp.


Once tags are added to their corresponding ads, we will begin tracking activity on this channel right away. It may take up to 24 hours for data to appear in the dashboard, and up to 30 days to get an accurate assessment of your marketing mix.

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