How to Create a Custom Channel

Custom Channels allow you track the effectiveness of arbitrary channels in your marketing mix. This article will show you how to create and then tag a custom channel in the AdRoll Advanced Tracking dashboard.

How to Create a Custom Channel

  1. In the AdRoll Advanced Tracking dashboard, go to the Tags page and click “+ Add a new Channel”. At the top of the dialog, click “+ Create your own”.

  2. Enter the name, strategy or type, select an icon that represents the channel, and the estimated spend for that channel.
  3. Click Done.

How to Tag a Custom Channel

Create Manual Tags (easiest)

Create your custom tag by filling in the campaign, adgroup, ad/content detail in order to track your ad or content specific touchpoints.

  1. Enter campaign, adset, and ad details to create a list of tags.
  2. Open your channel’s campaign management dashboard
  3. Navigate to your desired ad.
  4. Copy and paste click tag in Tracking Template.
    If you have trackers in place, remove {lpurl} from our tag and instead use ‘&’.
  5. Hit Save. Repeat until all ads are tagged.


Once tags are added to their corresponding ads, we will begin tracking activity on this channel right away. It may take up to 24 hours for data to appear in the dashboard, and up to 30 days to get an accurate assessment of your marketing mix.

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