Verizon Setup Guide: How to Connect and Tag

Verizon (formerly Yahoo! Ads) is an advertising platform. This article will show you how to connect Verizon to AdRoll’s Advanced Tracking solution, and how to tag campaigns, and ads.

Tagging a channel gives you the power to deeply analyze the value of your ads through Advanced Tracking’s Dashboard.

How to Connect Verizon

There are two ways to add Verizon as a marketing channel:

  1. In the Advanced Tracking setup, select Verizon from the list of marketing channels.
  2. In the AdRoll Advanced Tracking dashboard, go to the Tags page and click “+ Add a new Channel”. From there select Verizon from the list of marketing channels.

add_a_channel.gif

How to Tag Verizon

Verizon supports tracking clicks via CSV Upload (easiest + recommended), Smart Tags or Manual Tags. You can Tag this channel by going to the Cross Channel Attribution > Tags page and clicking on the Verizon logo.

Create from CSV (easiest)

Upload a CSV of your active campaigns into our dashboard and download an updated version that includes our tracking. Then simply upload back into your partner platform and voila! You have tracking.

  1. Open Verizon Media campaign manager.
    [Open Verizon Media](https://gemini.yahoo.com/)
  2. Select all active ads and click Export > Download Selected - all levels.
  3. Upload CSV of active ads.
    [Upload CSV]
  4. Take newly tagged CSV and import into your Verizon dashboard via Actions > Upload File.
  5. Publish and Save your new ads.

Create Smart Tag

Leverage dynamic macros for your campaign, adgroup and ad/content variables so you can simply copy and paste one tracking code across all active ads. These macros are created by each partner and update with the relevant information automatically.

  1. Copy our automated click tag.
    ?{lpurl}&ar_clx=yes&ar_channel=verizon&ar_campaign={campaignid}&ar_adgroup={adgroupid}&ar_ad={adid}&ar_strategy=search
  2. Open Verizon Media campaign manager.
    [Open Verizon Media] (https://gemini.yahoo.com/)
  3. Click shared library and select URL Options.

    verizon_1.png
  4. Paste click tag in Tracking Template.
    If you have trackers in place, remove {lpurl} from our tag and instead use ‘&’.

    verizon_2.png

  5. Hit save.

Create Manual Tags

Create your custom tag by filling in the campaign, adgroup, ad/content detail in order to track your ad or content specific touchpoints.

  1. Enter campaign, adset, and ad details to create a list of tags.
    [Create Tags]
  2. Open Verizon Media campaign manager.
    [Open Verizon Media] (https://gemini.yahoo.com/)
  3. Navigate to your desired ad.
  4. Copy and paste click tag in Tracking Template.
    If you have trackers in place, remove {lpurl} from our tag and instead use ‘&’.
  5. Hit save. Repeat until all ads are tagged.

create_manual_tags.gif

Once tags are added to their corresponding ads, we will begin tracking activity on this channel right away. It may take up to 24 hours for data to appear in the dashboard, and up to 30 days to get an accurate assessment of your marketing mix.

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