Criteo Setup Guide: How to Connect and Tag

Criteo is an advertising remarketing solution. This article will show you how to connect Criteo to AdRoll’s Advanced Tracking solution, and how to tag campaigns and ads. Tagging a channel gives you the power to deeply analyze the value of your ads through Advanced Tracking’s Dashboard.

How to Connect Criteo

There are two ways to add Criteo as a marketing channel:

  1. In the Advanced Tracking setup, select Criteo from the list of marketing channels.
  2. In the AdRoll Advanced Tracking dashboard, go to the Tags page and click “+ Add a new Channel”. From there select Criteo from the list of marketing channels.

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After you add Criteo as a channel, you can Connect by signing in with your Criteo credentials. This connection powers Advanced Tracking’s spend-related metrics.

For more information on how to get your Criteo Client ID and Client Secret, see this Criteo support article.

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How to Tag Criteo

Criteo supports tracking clicks and impressions via Smart Tags (easiest + recommended) or Manual Tags. You can Tag this channel by going to the Cross Channel Attribution > Tags page and clicking on the Criteo logo.

Create Smart Tag (Easiest)

Leverage dynamic macros for your campaign, adgroup and ad/content variables so you can simply copy and paste one tracking code across all active ads. These macros are created by each partner and update with the relevant information automatically.

  1. Copy and paste your click tags at the ad level.
    ar_clx=yes&ar_channel=criteo&ar_campaign={campaignid}&ar_adgroup={bannerid}&ar_ad={width}x{height}&ar_strategy=display
  2. Copy and share your impression tags with your Criteo Account Manager to be placed across all active ads.
    <img src="https://mta.adroll.com/3rd/imx/JY4W2RVVQNENTERZVRQLKL?ar_channel=criteo&ar_campaign={campaignid}&ar_adgroup={bannerid}&ar_ad={width}x{height}&ar_strategy=display" border="0" width="1" height="1" />

Create Manual Tags

Create your custom tag by filling in the campaign, adgroup, ad/content detail in order to track your ad or content specific touchpoints.

  1. Enter campaign, adset, and ad details to create a list of tags.
  2. Copy and paste your click tags at the ad level.
  3. Copy and share your impression tags with your Criteo Account Manager to be placed across all active ads.

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Once tags are added to their corresponding ads, we will begin tracking activity on this channel right away. It may take up to 24 hours for data to appear in the dashboard, and up to 30 days to get an accurate assessment of your marketing mix.

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