Advance Tracking Setup: Connecting your marketing channels

Choose the channels that you want to connect and start pulling performance data into your Advance Tracking dashboard.

To add channels

  1. Select all the channels you'd like to authorize. You can select multiple channels.


    Note: Don't see one of your marketing channels? Click Request Channel and our team will build a direct integration for you.
  2. You'll be prompted to log in to each channel with your associated username and password.
    This allows us to ingest delivery (impressions, clicks, conversions) and spend per channel so that you can see your marketing mix cost-per-acquisition and return on ad spend without having to log in to each platform.

Tagging instructions by channel

If you are using one of the below platforms, we recommend referring to the installation guide for step-by-step instructions.

Tagging Instructions by channel
Facebook Ads Google Ads Microsoft Ads Mailchimp
Criteo Attentive LinkedIn Outbrain
Pinterest Quantcast Taboola Twitter
Verizon Wunderkind    

Here is an example of connecting your Google Ads


Note: You may see a prompt to authorize Improvado to access your campaign data. Improvado is a trusted partner that allows AdRoll Measure to ingest delivery data from selected channels. If you have any questions or concerns, please reach out to your onboarding specialist.
Was this article helpful?