Retargeting not only helps companies bring back the whopping 90% of website visitors who leave without purchasing, but it also provides personalized advertising experiences that increases return on investment (ROI) and improves conversion rates.
This guide highlights the key factors you should consider in order to launch an effective retargeting campaign. We’ll cover campaign strategy, available assets, budgeting, and analyzing your data to ensure you get most out of your retargeting campaigns.
First, consider your strategy
Your Campaign Strategy
You need to have a clear understanding of exactly who you are targeting and what your goals are. Determining your target audience is extremely important before launching your campaign.
After you know your target audience, you’ll want to evaluate what your goal is and determine which bidding strategy aligns with your goal.
Second, gather your assets
There are plenty of different types of static ads you should consider when preparing your campaign assets such as web, social, native, video and more.
If you have a product feed set up through one of our eCommerce integrations then you’ll be able to utilize dynamic web and social ads in your retargeting campaign.
Next, determine your budget
Your budget should align with the size of audience you're targeting. As your audience grows and seasons change you’ll need to adjust your budget accordingly.
Now you're ready to launch your retargeting campaign
Utilizing the web network exchanges for your retargeting campaigns allows for an extremely far reach to your audience wherever they are.
Targeting your audience across social media and web inventories generates better engagement and allows for easy management under one platform.
Finally, track and analyze your performance
Ads Campaign Dashboard
The ads campaign dashboard is a great place to get a quick glance of how your campaign is performing for a specific date range. Here you can select the metrics that are most relevant to you and your campaign objectives.
You also have the ability to build/create performance reports that can be customized and scheduled for exactly when you need it and containing the information YOU want.
Things to Consider After Launching
Our platform learns overtime how to best serve your audience so it is necessary to consider the length of time your campaigns are running when evaluating their performance.
For more information on Retargeting campaigns and other helpful content, check out the AdRoll Help Center.