AdRoll’s Advanced Tracking solution is the key to analyzing and articulating your clients’ paid marketing results across channels, devices and online events, empowering you to get – and keep – bigger budgets and mutually beneficial client relationships.
OPTIMIZE HOLISTIC CUSTOMER JOURNEYS
Advanced Tracking is a cross-channel measurement and attribution solution for smarter marketing decisions. It takes you beyond the siloed reports you often get from other partners to bring all of your paid marketing campaign data to one place.
With this unified view, you can surface insights like the top channels, events, and devices that customers interact with along their purchase journey to optimize your clients’ campaigns for better results.
Make smarter marketing investments based on holistic customer journeys, not a single channel. Capture every touchpoint that happens along the purchase path to discover influential interactions and see how channels work together to drive conversions.
- Drill down into customer journeys by channel, campaign, ad group, and ad to identify which tactics affect customers’ decision to buy or bounce.
- Aggregate top conversion paths by revenue, average order value, and path length.
- See how views and clicks from one channel drives engagement across other channels to optimize overall marketing efforts.
Cut the time you spend cobbling together and analyzing reports in half with overall marketing mix insights and performance summary. Quickly compare key metrics like Spend, CPA, Attributed Conversions, Assisted Conversions, and Revenue to identify trends across all channels.
- Get a high-level view of your marketing mix with trend views or leverage the table view to analyze each channel’s performance side-by-side.
- Your data, your rules. Export raw granular conversion paths to analyze in Excel or your favorite business intelligence tools.
Use our extensive library of turnkey integrations to automatically ingest spend data from other advertising vendors, CRM, email, and marketing platforms and de-duplicate conversions for accurate return on investment calculations.
- Direct integrations to aggregate campaign data like cost & conversions across your marketing mix.
- Easily request new integration connections using the ‘Request +’ button.
See how one attribution model holds up against others, without having to commit to any wholesale changes or investments. Advanced Tracking gives you a safe space to explore how different attribution models define success and guides you through the process of switching.
- See how different models impact attributed conversions, average order value, and ROAS for each channel.
- Test, experiment and apply a multi-touch attribution model across all digital activity to accurately assign credit.
Leverage signals from over 1.2 billion digital profiles with IntentMap™, our proprietary cross-device graph that connects touchpoints to users as they engage with your brand across different devices.
White-Glove Onboarding Support
Your dedicated Measure Onboarding Specialist will assist you every step of the way from technical setup to troubleshooting and measurement best practices to make sure getting started is a breeze.
Don’t just take our word for it
Here are are just a few of the customers who’ve had great results using AdRoll’s Growth Marketing Platform.