Performance tiles highlights the overall impact of all your AdRoll activity right on your Homepage dashboard.
These tiles gives you an at a glance look at:
- Summarized Ads and Email deliveries on one page.
- Access to reporting deep-dive through linked metrics and callouts, as well as clickable Top Performance tab.
- Highlighted Campaign and/or Channel combinations and the impact on KPIs.
Types of Performance Tiles
AdRoll displays up to three different performance tiles:
- Top Performing Campaigns:
- Top Performing Ad Campaigns
- Top Performing Email Campaigns
- Performance Across Ads & Email
- Email Performance
- Social & Web Ads
Note: All performance tiles are dynamic will only appear based on the campaigns you have active.
Top Performing Campaigns
This gives you a peek into your top performing campaigns that drives the most conversion. The tile adapts based on the campaign type you have active.
This tile will always compare 3 metrics: Fastest Time to Conversion, Highest Average Order Value (AOV), and Most Conversions.
| Fasted Time to Conversion |
Time from first tracked campaign touchpoint to time of conversion or purchased. Expressed in days or hours (when applicable). |
| Highest AOV |
Average Revenue or Monetary Value associated with Conversions or Purchases. Expressed in dollars or local currency. |
| Most Conversions |
Defined goal or event that best presents a Purchase, Conversion, or Sale. Expressed as a number. |
Top Performing Ad Campaigns tile
If you only have social or web ads active, this tile will showcase your campaign level performance based on the campaign (or combination of campaigns) with the most influenced conversions.
Top Performing Email Campaigns tile
If you only have Email campaigns active, this tile will showcase your campaign level performance based on the campaign (or combination of campaigns) with the most influenced conversions.
Performance Across Ads & Email tile
If you are running both ads and email campaigns, this tile will showcase both individual and combined performances of your Ads and Email conversions.
If there are no conversions associated with the combination of active ads and email campaigns, then this tile will showcase your campaign level performance based on the campaign (or combination of campaigns) with the most influenced conversions.
Email Performance
Understand the overall deliveries and status of your key email campaigns to get an overview of how your email activity is running. This aggregates all associated email data, regardless of strategy, to give the birds eye view of how things are going. You also have access to dedicated pages to get a more granular view of performance and make any required changes.
Note: This tile will only appear when email campaigns are active. If not active, this tile will be hidden.
Social & Web Ads
Aggregate the performance data across social and web ads to get a sense of all-in investment, deliverables, and a quick performance highlight for a top creative. Want to take a deep dive? Click through to the campaigns page to get a detailed view of by-campaign performance.
Note: This tile will only appear when social and web ads campaigns are active. If not active, this tile will be hidden.