Is it possible to serve different sets of ads to the audiences under a single campaign?
Yes, you will be able to create multiple AdGroups under a campaign where each AdGroup can have its unique/same target audience and its own set of ads. The option to create AdGroups will be available while creating a new campaign or you can edit a campaign anytime to add/copy an AdGroup.
- To create a new AdGroup while launching a campaign, you can select New AdGroup under campaign settings.
- Similarly, if you wish to create a new AdGroup for an active campaign, you will find the above option on the Edit Campaign page. You can also copy an existing AdGroup once you hover over it.