Is it possible to serve different sets of ads to the audiences under a single campaign?
Yes, you will be able to create multiple AdGroups under a campaign where each AdGroup can have its unique/same target audience and its own set of ads. The option to create AdGroups will be available while creating a new campaign or you can edit a campaign anytime to add/copy an AdGroup.
- To create a new AdGroup while launching a campaign, you can select New AdGroup under campaign settings.
- Similarly, if you wish to create a new AdGroup for an active campaign, you will find the above option on the Edit Campaign page. You can also copy an existing AdGroup once you hover over it.
To find the steps for editing a campaign and learn more about AdGroups, check out Edit your Campaign and AdGroups.