Is it possible to track the AdRoll Ads/Campaign metrics in Google Analytics?
Yes, the AdRoll ad metrics can be tracked in Google Analytics with the help of UTM trackers. Every ad that you advertise with AdRoll should be appended with the UTM trackers in the destination URL.
To append the UTMs, you will have to edit the destination URL by:
- Navigating to the Ad Library.
- Select the ads and click on the Edit option that appears.
- Update the Destination URL by adding the UTMs along with the landing page.
- Once done, click on Save.
To know about designing the UTMs and learn more, checkout Add UTMs to AdRoll campaigns